Job
Description
Role & responsibilities Plan, execute, and optimize paid ad campaigns across Google, Meta (FB/IG), LinkedIn, and other performance marketing platforms. Manage monthly budgets, bid strategies, and ROAS goals to maximize efficiency. Perform audience research and segmentation to refine targeting strategies. Monitor KPIs such as CTR, CPC, CPA, conversion rates, and implement A/B testing strategies. Analyze performance data and create actionable reports with insights and recommendations. Collaborate with content, design, and web teams to develop high-converting ad creatives and landing pages. Stay updated with industry trends, algorithm updates, and platform innovations. Manage remarketing and funnel strategies to nurture prospects through the buyer journey. Use tools like Google Analytics, Google Tag Manager, and heatmaps to assess user behavior and optimize conversion funnels. Preferred candidate profile Minimum 5 years of proven experience in performance marketing (PPC, Paid Social, Display, etc.) Hands-on experience with Google Ads, Facebook Ads Manager, LinkedIn Ads, and other paid media platforms Strong analytical skills with tools such as Google Analytics, Data Studio, and Excel. Solid understanding of customer funnels, attribution models, and performance metrics. Experience with A/B testing tools and CRO techniques. Ability to write compelling ad copy and guide creatives for better engagement. Up-to-date with the latest trends and best practices in paid media and performance marketing Excellent communication, organizational, and project management skills.
