Senior Performance Marketing Executive

Role Overview: You will be working as a Media Manager specializing in Performance Marketing at Art-E MediaTech, a leading advertising agency dedicated to martech. Your main responsibility will be planning, executing, and optimizing digital advertising campaigns across various platforms, with a focus on Meta (Facebook/Instagram) and Google Ads (Search and Performance Max). Your role will involve data analysis, strategic planning, and hands-on experience with Excel, Google Sheets, and PowerPoint. Key Responsibilities: - Develop and execute strategic digital advertising campaigns to drive brand awareness, lead generation, and sales conversion, focusing on performance marketing metrics. - Plan, launch, monitor, and optimize campaigns across Meta (Facebook/Instagram) and Google Ads (Search and Performance Max) platforms. - Conduct data analysis to identify trends, insights, and opportunities for campaign optimization and improvement. - Generate regular performance reports and insights for internal stakeholders, highlighting key metrics, trends, and actionable recommendations. - Collaborate with cross-functional teams to ensure alignment of messaging, targeting, and campaign objectives. - Stay updated on industry trends, best practices, and emerging technologies in digital advertising and performance marketing. Qualifications: - Bachelor's degree in Marketing, Advertising, Business, or related field. - 2-4 years of experience in digital advertising, with a focus on performance marketing. - Proven experience in planning, executing, and optimizing digital advertising campaigns across Meta (Facebook/Instagram) and Google Ads platforms. - Strong analytical skills for data interpretation, campaign analysis, and generating insights. - Proficiency in Microsoft Excel, Google Sheets, and PowerPoint for data analysis, reporting, and presentations. - Excellent communication and collaboration skills for effective teamwork. - Detail-oriented with a focus on accuracy and quality of work. - Ability to thrive in a fast-paced environment, manage multiple projects, and hold Google Ads and/or Facebook Blueprint certification (a plus). To apply for this position, please submit your resume and cover letter to careers@artemedia.co.in with the subject line "Media Manager - Performance Marketing." Art-E MediaTech is an equal opportunity employer, welcoming candidates from all backgrounds. We are excited to hear from you!,