Senior Performance Marketing Executive

Job Brief:

As a Senior Performance Marketing Executive, you will be responsible for strategizing, executing, optimizing, and scaling paid marketing campaigns across multiple platforms. You’ll collaborate closely with the strategy, design, and content teams to ensure campaigns align with brand goals and deliver strong ROI. This role is ideal for someone who’s data-driven, performance-oriented, and experienced in managing e-commerce and digital-first brand campaigns at scale.

Key Responsibilities:

Campaign Strategy & Execution

• Plan, launch, and optimize paid campaigns across Meta (Facebook, Instagram), Google (Search, Display, YouTube), and other relevant platforms.
• Define audience segments, campaign objectives, and performance KPIs for each brand.
• Manage budgets, pacing, and bid strategies to achieve maximum ROAS and efficiency.
• Conduct A/B testing for creatives, ad copies, and landing pages to improve conversion rates.

Performance Tracking & Analytics

• Monitor daily, weekly, and monthly campaign performance across platforms.
• Analyze ad metrics such as CTR, CPM, CPC, ROAS, CPA, etc., and provide actionable insights.
• Prepare and present performance reports, highlighting key trends, learnings, and optimization recommendations.
• Collaborate with clients and internal teams on performance reviews and growth plans.

E-commerce & Funnel Optimization

• Work with the e-commerce team to optimize landing pages, product feeds, and checkout flows (mainly Shopify).
• Track conversion funnels — from ad click to purchase — and identify drop-off points.
• Coordinate with developers and content teams to implement tracking codes, pixels, and analytics integrations.

Creative Collaboration & Team Mentorship

• Brief and collaborate with designers, content writers, and video editors to develop high-performing creatives.
• Ensure brand consistency and creative effectiveness across all paid campaigns.
• Mentor junior performance marketing executives; review their campaign setups, reports, and learnings.

Market Research & Innovation

• Stay updated on platform updates, algorithm changes, and emerging ad trends.
• Explore new performance channels, tools, and automation techniques.
• Conduct competitor analysis and share insights to strengthen brand positioning.

Required Skills:

• Minimum 5 years of hands-on experience managing paid campaigns across Meta, Google, and YouTube.
• Proven experience in e-commerce campaign management and achieving strong ROAS.
• Strong understanding of digital funnels, audience segmentation, and attribution models.
• Expertise in Meta Ads Manager, Google Ads, Google Analytics (GA4), and Google Tag Manager.
• Analytical mindset with proficiency in Excel/Google Sheets and presentation tools (Slides, PowerPoint).
• Excellent communication, reporting, and client-handling skills.
• Ability to multitask across multiple brands in a fast-paced agency environment.

Bonus Skills:

• Experience with Shopify, WooCommerce, or custom e-commerce dashboards.
• Working knowledge of Figma, Data Studio, or AI-driven ad tools.
• Exposure to influencer marketing, CRM automation, and email performance flows.

Job Type: Full-time

Pay: ₹50,000.00 - ₹60,000.00 per month

Work Location: In person