Senior Performance Marketing Executive

Job Overview

We are seeking a Senior Performance Marketing Executive for a full-time, mid-level position based in Gurugram. The role requires a maximum of 6 years of relevant work experience. The successful candidate will possess expertise in paid social, Google Ads, and media planning. As part of our dynamic team, you will be responsible for optimizing digital media campaigns to achieve impactful results for our clients.

Qualifications and Skills

• Proven experience in conversion rate optimization, with a demonstrated ability to enhance website and campaign performance for increased conversions.
• Proficiency in campaign management, including planning, execution, and analysis to ensure effective delivery of client goals and objectives.
• In-depth understanding of performance marketing strategies and techniques suitable for diverse business domains and target audiences.
• Strong analytical skills to interpret market intelligence and data-driven insights, contributing to effective decision-making processes.
• Expertise in paid social campaigns, with a track record of managing budgets and optimizing adverts for maximum reach and engagement. (Mandatory skill)
• Proven success using Google Ads to drive traffic and conversions, optimizing for cost-effective results and measurable ROI. (Mandatory skill)
• Experience in media planning and execution across digital platforms, ensuring alignment with client brand and business goals. (Mandatory skill)
• Strong communication and interpersonal skills to work collaboratively with team members and clients, focusing on outstanding client satisfaction.

Roles and Responsibilities

• Develop and execute performance marketing strategies that align with client's business objectives and drive measurable growth.
• Manage and optimize campaigns across various digital channels, utilizing industry best practices to achieve outstanding results.
• Collaborate with cross-functional teams to integrate performance marketing strategies with overall company marketing initiatives.
• Leverage market intelligence to make data-driven decisions, enhancing the effectiveness and efficiency of marketing activities.
• Track and report on the performance of digital campaigns, using data analytics to provide actionable insights and recommendations.
• Identify opportunities for innovation and continuous improvement in performance marketing, remaining up-to-date with digital marketing trends.
• Build and maintain strong relationships with clients, ensuring consistent communication and delivery of client expectations.
• Contribute to the strategic planning and execution of lead generation activities, supporting the growth of our client's business.