Senior Performance Marketing Executive

About Us

Kaarwan is an ed-tech platform dedicated to empowering architects and civil engineers through specialized programs, certifications, and learning opportunities. We are looking for a Sr. Performance Marketing Executive who can drive growth through data-driven paid marketing campaigns and lead our performance marketing initiatives.

Key Responsibilities

● Plan, execute, and optimize performance marketing campaigns across Meta Ads, Google Ads, and LinkedIn Ads with a strong focus on lead generation.

● Strategize and manage e-commerce + lead generation campaigns, with lead generation being the core area of focus.

● Optimize campaign performance metrics (CPL, CAC, CPP, CPM, ROAS) through bid strategies, audience segmentation, and funnel optimization.

● Monitor daily campaign performance, analyze data, and generate actionable insights.

● Create detailed reports and dashboards in Excel/Looker Studio to present to the co-founders and management.

● Collaborate with design, content, and product teams to deliver impactful creatives and landing pages.

● Stay updated with industry trends, platform updates, and best practices in digital advertising.

● Take ownership of campaign strategy while leading and mentoring a small team of performance marketers. 

Requirements

● 1–3 years of hands-on experience in Meta Ads, Google Ads, and LinkedIn Ads.

● Proven track record in lead generation campaigns (mandatory) with working knowledge of e-commerce campaigns.

● Strong understanding of performance marketing terminologies: CAC, CPL, CPP, CPM, CTR, ROAS, etc.

● Advanced proficiency in Excel for campaign analysis, reporting, and forecasting.

● Experience in creating and presenting marketing reports for leadership discussions.

● Strong analytical mindset with the ability to derive insights from data.

● Excellent communication skills and ability to work closely with senior leadership.

● Prior experience in leading or mentoring a team will be a strong plus. 

What We Offer

● Opportunity to work directly with the co-founders and shape the performance marketing function.

● A fast-paced, growth-oriented, and collaborative work environment.

● Exposure to large-scale ad spends and high-impact campaigns.