Senior Performance Marketing Executive

Company Overview

Prohed is a dynamic marketing services company headquartered in Gurugram, specializing in digital media and market intelligence. Our approach is built on innovation and progress, ensuring that our solutions drive tangible results and satisfaction for all clients. With our Prohed Dashboard, businesses can efficiently track and optimize essential marketing channels. Our ethos centers on enhancing visibility, managing reputation, generating business leads, and providing critical market intelligence.

Job Overview

mid-level position that requires 2-6 years of work experience and d2c exposure is required

Qualifications and Skills

• Proficiency in paid social strategy and execution is a mandatory skill for successful performance marketing campaigns.
• Strong expertise in Google Ads is a mandatory skill to drive effective pay-per-click advertising strategies.
• Experience in meta ads (Mandatory skill) is required to optimize ad placements across various digital ecosystems effectively.
• Demonstrated ability in campaign management, ensuring that marketing campaigns are executed efficiently and meet client objectives.
• Media planning skills are crucial for developing comprehensive advertising strategies that align with business goals.
• Analytical skills to interpret data and gain insights, allowing for informed decision-making to improve campaign performance.
• Strong communication skills are necessary to collaborate effectively with internal teams and present strategies to clients.
• Ability to manage multiple projects and prioritize tasks in a fast-paced digital marketing environment.

Roles and Responsibilities

• Develop and implement performance marketing strategies across various digital channels to meet client objectives.
• Manage end-to-end campaign execution, including planning, development, execution, and optimization for maximum impact.
• Analyze campaign performance data and provide actionable insights for continuous improvement.
• Collaborate with internal teams to design and execute marketing initiatives that drive business growth.
• Identify new trends in digital marketing, evaluate new technologies, and ensure the brand is at the forefront of the industry developments.
• Monitor ROI and KPIs, ensuring campaigns are delivering value and meeting predefined goals.
• Maintain client relationships through regular communication, delivering reports and updates on progress and performance.
• Contribute to the development of marketing materials and support pitches to potential clients.