Job
Description
Job Title: Senior Marketo Consultant About the Role: We are seeking two seasoned Senior Marketo Consultants with 10 years of overall experience in Marketing Automation, and a strong specialization in Marketo . This is a senior-level, hands-on role ideal for professionals with proven expertise in end-to-end Marketo implementation, campaign execution, platform integrations, and instance governance . The ideal candidates will bring a consultative mindset, technical acumen, and the ability to work cross-functionally with stakeholders across Marketing, CRM, and IT teams. Key Responsibilities: Lead end-to-end setup, configuration, and execution of Marketo marketing programs and campaigns. Implement and configure a clean Marketo instance , ensuring scalability and operational efficiency. Manage complex Marketo integrations with CRMs (e.g., Salesforce, MS Dynamics) and other third-party MarTech tools. Design and implement scalable program templates , automation workflows, and lead nurture streams. Enable platform integrations and ensure seamless data flow between Marketo and associated platforms. Analyze campaign performance and provide actionable insights to optimize marketing efforts. Collaborate with CRM, digital marketing, and data teams to ensure alignment on campaign strategy and execution. Ensure adherence to Marketo data governance , audience segmentation, and reporting best practices. Mentor junior team members , providing guidance on best practices, troubleshooting, and solution design. Required Skills & Experience: Minimum 10 years of total experience , with at least 5+ years of hands-on Marketo expertise . Strong experience in Marketo program architecture , integration, and multi-channel campaign execution. Proven track record of Marketo implementation , including instance setup, configuration, and documentation. In-depth understanding of lead lifecycle management, scoring models, funnel metrics , and campaign ROI. Expertise in CRM integrations —especially with Salesforce and Microsoft Dynamics. Working knowledge of HTML/CSS for customizing emails and landing pages. Advanced proficiency in: Smart Campaigns , Engagement Programs, Revenue Cycle Models Tokens (including Velocity scripting ) Webhooks, Custom Fields, and Custom Objects Experience working with Marketo REST and SOAP APIs for integration and data extraction. Marketo Certified Expert (MCE) certification preferred. Strong analytical, communication, and stakeholder management skills. This role offers the opportunity to drive marketing automation strategy in a collaborative and fast-paced environment, while working on cutting-edge MarTech solutions. Show more Show less
