Job
Description
About Tikitoro VR Derma Pvt. Ltd., through our widely acclaimed Brand Tikitoro, is a purpose-driven team creating personal care products for us —using nature-derived, toxin-free ingredients rooted in authentic science and sustainable practices. We craft safe, effective solutions curated with love. Every formula goes through the most important approval process of all: the ‘Parent Test’. Only after earning that trust we submit our products to international regulatory bodies. Today, we’re proud that all Tikitoro products are Australian Certified Toxic-Free and Allergy Certified by SCA. Visit www.tikitoro.com to know more about us. Position Overview : We’re looking for a high-energy, strategic Senior Marketing Manager to lead Tikitoro’s brand and growth engine. This role combines creative vision with data-backed execution — ideal for someone who can think big, act fast, and build systems that scale. As a core member of our leadership team, you will also be responsible for building the marketing function and nurturing future leaders within the team. In detail, this role is responsible for: 1. Brand & Content Strategy: 1) Own and evolve Tikitoro’s brand identity, tone, and storytelling across all touchpoints 2) Conceptualize high-impact campaigns that resonate with both parents and Gen Alpha 3) Ensure brand consistency across digital, retail, packaging, and partnerships 2. Performance & Growth Marketing: 1) Drive D2C performance through Meta, Google, Amazon, Nykaa, and affiliate platforms 2) Lead campaign strategy, media planning, execution, and optimization to meet CAC, ROAS, and LTV goals 3) Leverage data analytics to improve funnel conversions, AOV, and revenue per user 3. CRM, Loyalty & Retention: 1) Design and execute customer lifecycle strategies through email, WhatsApp, SMS, and push 2) Build personalized experiences to drive repeat purchase and long-term loyalty 3) Own retention metrics and customer segmentation for targeted growth 4. Influencer & UGC Marketing: 1) Build and manage influencer ecosystems, including parenting creators, dermats, and micro-influencers 2) Lead UGC programs and customer storytelling to build social proof and relatability 3) Plan and execute influencer-led campaigns to drive traffic and engagement 5. Partnerships, PR & Events: 1) Drive brand visibility through awards, PR, and meaningful collaborations 2) Establish partnerships with schools, pediatricians, parenting platforms, and youth communities 3) Represent Tikitoro in industry events and build a strong external presence 6. Leadership, Team Building & Process Creation: 1) Build, mentor, and scale the in-house marketing team as the brand grows 2) Create SOPs, playbooks, and frameworks for brand campaigns, performance marketing, and content workflows 3) Foster a culture of ownership, creativity, and performance within the marketing function 4) Collaborate cross-functionally with product, tech, CX, and fulfillment teams for seamless execution. 5) Be a strategic thought partner to the founder, contributing to broader business decisions and growth strategy Skills and Qualifications • Years of Experience: 8–12 years in brand & performance marketing, preferably in D2C, personal care, or FMCG • Strong grasp of both brand and performance marketing • Prior leadership experience managing internal teams and external partners • Familiarity with tools like Meta Ads, Google Ads, Klaviyo, Shopify, GA4, etc. • Customer-first mindset with empathy for modern Indian parents and kids • Strong creative instincts with the ability to brief and evaluate content across formats • Data-savvy, execution-focused, and thrives in a fast-moving entrepreneurial environment
