Profile Overview We are seeking a Brand Manager to help us elevate our brand’s reputation and reach a broader audience. In this role, you will play a pivotal part in managing and developing our brand strategy across various channels. The Brand Manager will coordinate with several key teams, including the BDM team, Designing team, External agencies, NPD, and Customer Support team to ensure cohesive brand messaging and successful campaign execution. Key Responsibilities: Analyse Consumer Insights: Gather feedback from sales and analyze consumer behaviour to define our company's positioning and create differentiation strategies. Coordinate with BDM Team: Work closely with the Business Development team to align brand strategies with market opportunities and customer demands. Collaborate with the Designing Team: Provide direction and guidance to the design team for marketing materials, ensuring alignment with the brand’s visual identity. Work with External Agencies: Partner with external agencies to execute campaigns, brand promotions, and other marketing initiatives that enhance brand visibility. Coordinate with Customer Support Team: Gather customer feedback from the support team to address concerns and improve brand perception based on consumer insights. Create Brand Guidelines: Ensure consistent messaging, voice, and tone across all platforms (online and offline), including terminology and slogans. Guide the Creative Team: Brief the creative team on marketing projects, such as ebooks, email campaigns, and advertising banners, to ensure high-quality and consistent brand output. Conduct Competitive Research: Research competitors to identify strengths, weaknesses, opportunities, and threats within the marketplace. Design Promotional Campaigns: Develop and implement promotional campaigns for new products, services, and markets. Develop Social Media Strategy: Oversee the development and execution of a social media strategy that aligns with brand objectives. Assess Campaign Performance: Measure and evaluate the success of advertising campaigns, events, and other initiatives. Market Trend Analysis: Continuously analyze market trends and identify new opportunities and challenges to stay ahead of industry shifts. Attitudinal Requirements Idea Machine : Your creativity knows no bounds. You’re always dreaming up wild campaigns and fresh ways to get people talking. Brand Superfan : You don’t just manage brands—you live and breathe them. You’ll be Tikitoro’s biggest cheerleader, inside and out. People Person : Whether it’s chatting with customers or rallying the team, you light up every room (and Zoom). Trend Hunter : You’ve got your finger on the pulse and a sixth sense for what’s next. If it’s cool, you’re already onto it. Change Champion : Fast-paced? Chaotic? Bring it on! You thrive when things are moving and love turning challenges into opportunities. Real & Relatable : You’re genuine, down-to-earth, and always keep it real—just like Tikitoro. Team Player : You lift others up, celebrate wins big and small, and know that the best ideas come from working together. Requirements & Skills: Proven experience as a Brand Manager or in a similar marketing role. Portfolio showcasing previous brand-building projects. Strong understanding of the full marketing mix and ability to develop strategies based on market segmentation. Data-driven thinking with a creative mindset. Strong communication and writing skills to effectively convey brand messaging. Collaborative mindset, with the ability to work across multiple teams and external partners. As a Brand Manager, you will be crucial in shaping and maintaining our brand’s reputation, ensuring consistency across all touchpoints while driving growth and innovation in the market.

About Tikitoro VR Derma Pvt. Ltd., through our widely acclaimed Brand Tikitoro, is a purpose-driven team creating personal care products for us —using nature-derived, toxin-free ingredients rooted in authentic science and sustainable practices. We craft safe, effective solutions curated with love. Every formula goes through the most important approval process of all: the ‘Parent Test’. Only after earning that trust we submit our products to international regulatory bodies. Today, we’re proud that all Tikitoro products are Australian Certified Toxic-Free and Allergy Certified by SCA. Visit www.tikitoro.com to know more about us. Position Overview : We’re looking for a high-energy, strategic Senior Marketing Manager to lead Tikitoro’s brand and growth engine. This role combines creative vision with data-backed execution — ideal for someone who can think big, act fast, and build systems that scale. As a core member of our leadership team, you will also be responsible for building the marketing function and nurturing future leaders within the team. In detail, this role is responsible for: 1. Brand & Content Strategy: 1) Own and evolve Tikitoro’s brand identity, tone, and storytelling across all touchpoints 2) Conceptualize high-impact campaigns that resonate with both parents and Gen Alpha 3) Ensure brand consistency across digital, retail, packaging, and partnerships 2. Performance & Growth Marketing: 1) Drive D2C performance through Meta, Google, Amazon, Nykaa, and affiliate platforms 2) Lead campaign strategy, media planning, execution, and optimization to meet CAC, ROAS, and LTV goals 3) Leverage data analytics to improve funnel conversions, AOV, and revenue per user 3. CRM, Loyalty & Retention: 1) Design and execute customer lifecycle strategies through email, WhatsApp, SMS, and push 2) Build personalized experiences to drive repeat purchase and long-term loyalty 3) Own retention metrics and customer segmentation for targeted growth 4. Influencer & UGC Marketing: 1) Build and manage influencer ecosystems, including parenting creators, dermats, and micro-influencers 2) Lead UGC programs and customer storytelling to build social proof and relatability 3) Plan and execute influencer-led campaigns to drive traffic and engagement 5. Partnerships, PR & Events: 1) Drive brand visibility through awards, PR, and meaningful collaborations 2) Establish partnerships with schools, pediatricians, parenting platforms, and youth communities 3) Represent Tikitoro in industry events and build a strong external presence 6. Leadership, Team Building & Process Creation: 1) Build, mentor, and scale the in-house marketing team as the brand grows 2) Create SOPs, playbooks, and frameworks for brand campaigns, performance marketing, and content workflows 3) Foster a culture of ownership, creativity, and performance within the marketing function 4) Collaborate cross-functionally with product, tech, CX, and fulfillment teams for seamless execution. 5) Be a strategic thought partner to the founder, contributing to broader business decisions and growth strategy Skills and Qualifications • Years of Experience: 8–12 years in brand & performance marketing, preferably in D2C, personal care, or FMCG • Strong grasp of both brand and performance marketing • Prior leadership experience managing internal teams and external partners • Familiarity with tools like Meta Ads, Google Ads, Klaviyo, Shopify, GA4, etc. • Customer-first mindset with empathy for modern Indian parents and kids • Strong creative instincts with the ability to brief and evaluate content across formats • Data-savvy, execution-focused, and thrives in a fast-moving entrepreneurial environment