Senior Marketing Manager

Role Overview

* Drive end-to-end growth initiatives across multiple NxtWave products.

* Understand user behavior and identify high-impact growth opportunities.

* Work closely with Product Managers, Marketing, Tech, Sales, and other teams.

* Design growth experiments, run A/B tests, and scale successful solutions.

* Lead and mentor a small team (12 members) to execute initiatives effect

Key Responsibilities

* Identify growth opportunities across the customer journey using data and user insights.

* Build hypotheses, design experiments, and run structured A/B tests.

* Collaborate with cross-functional teams to execute growth initiatives.

* Own key metrics such as acquisition, activation, engagement, retention, and revenue.

* Prepare clear problem statements, evaluate root causes, and propose creative solutions.

* Track performance, prepare reports/dashboards, and present insights to leadership.

* Manage multiple workstreams with strong prioritization and timely execution.

* Mentor junior team members and ensure high-quality output.

*Key Qualities*

* Customer-first mindset.

* Creative and out-of-the-box thinking.

* Strong cross-team stakeholder management.

* High ownership and a getting things done attitude.

* Bias for action in fast-paced environments.

Requirements

* 2-3 years of experience in growth, product, marketing, strategy, or related roles.

* Hands-on experience running A/B tests and scaling successful experiments.

* Strong analytical skills; proficiency with data tools such as Excel, SQL, and dashboards.

* Excellent communication and problem-solving abilities.

* Ability to manage multiple initiatives simultaneously.

* Prior experience in edtech, consumer tech, or high-growth startups is a plus.