Senior Marketing Manager

Location:

Mumbai

Department:

Marketing & Communication

Reporting To:

Head- Marketing & Communication

Objectives of this role

• To build & Execute marketing strategies to help company grow India & world wide
• To prepare marketing calendar, review and execute if effectively
• Develop companies brand strategy online & offline
• Enable Market research, competitor analysis
• Development of Brochures, Presentations, Sales Kits,
• Ensure competitive edge through presence in industry forums, events, conferences & trade shows.
• Development of Experience Centre and ensure engagement at our Development centres in India & worldwide.
• Planning & Executing Internal & external events
• Enable Employer Branding
• Assist in developing and implementing the company’s brand strategy
• Working with Various departments to source information regarding products, software, etc
• Build knowledge and education regularly through workshops, research, and seminars, and share best practices and local marketing tactics with team members

Responsibilities

• Vendor Management
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our online assets
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Analyze customer behavior and adjust campaigns accordingly
• Working with Development teams for products
• Preparation of brochures in co-ordination with cross functional product development teams in India & Abroad.
• Plan internal & external events, conferences, and trade shows by identifying requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists
• Maintain inventory of sales support materials, ensuring all are current and accurate, and coordinate the creation of new materials when necessary

Requirements

• Experience of minimum 5+ year of working in Marketing Department
• Acute eye for detailing
• Experience of leading a team in the past
• Experience of working with Agencies
• Excellent Written and spoken English
• Education – Bachelors of Engineering
• MBA in Marketing a must
• Must be willing to travel extensively

Preferred Industry Experience

• Emerging Technology /Automation / Pharmaceuticals
• Ability and capability to understand technicality of the product.
• Keep abreast with the latest trends
• Good communication skills and be a team player
• Should be organised, motivated, self-driven and quick learner.
• Good Analytical and problem solving skills.

Skills

• Good at Powerpoint presentations, Canva, other presentation tools.
• Experience of Content creation
• Market research will be an added advantage

Perks

• You will be a part of the International Marketing Team.
• Opportunity to work with a company with an open-door policy
• Exposure to working in both Manufacturing & IT/Software setup at the same time
• Exposure to International Marketing
• Working with a high-performance team
• Travel both in India & Abroad