Senior Marketing Manager

Senior Marketing Manager

Location:

Company/Group:

Role Type:

Experience:

About the Role

We are looking for a Senior Marketing Manager who understands both brand and business. Someone who can turn insights into stories, stories into content, and content into footfall.

You will lead a multidisciplinary marketing team and shape how our brands speak, look, and show up every day. This role needs a sharp marketer, a strong storyteller, and someone who can bring structure to a creative environment.

What you will Lead Team Oversight

You’ll directly manage:

• 2 Marketing Executives
• 2 Social Media Managers
• 1 Graphic Designer
• 1 Photographer
• 1 Videographer
• 1 Event Coordinator
• 1 B2B Sales Executive
• PR Agency + freelancers

You will set weekly plans, review all deliverables, maintain quality, and make sure the work reflects each brand’s voice and intention.

Key Responsibilities

1. Brand Storytelling & Communication

• Build brand narratives for each outlet and ensure they stay consistent across all touchpoints
• Write and edit copy across campaigns, menus, social media, events, partnerships, website, and on-ground branding
• Translate insights into ideas and ideas into clear, engaging communication
• Ensure every brand’s voice is distinct, warm, and true to its audience
• Craft story-led campaigns, launches, and seasonal moments

2. Content Engine & Creative Direction

• Oversee all photo, video, reel, and design output
• Guide the internal team on concepts, moodboards, references, and production quality
• Ensure content is rooted in culture, not clichés
• Build weekly and monthly content calendars for each brand
• Maintain a clean feedback system so creatives can work smoothly

3. Marketing Strategy & Monthly Plans

• Plan monthly marketing calendars tied to brand priorities, sales cycles, and seasons
• Identify opportunities for collaboration, community-building, and brand moments
• Build launch plans for new outlets and new brand initiatives
• Work with the advertising lead on campaign ideas and creative direction
• Oversee B2B brand building for Rare Ideas: social media, content, PR support

4. Sales-Driven Marketing

• Convert brand thinking into measurable footfall and revenue outcomes
• Track performance across Instagram, ads, partnerships, Google, and CRM
• Plan high-impact campaigns for weekends, festivals, product launches, and signature events
• Work closely with operations on on-ground execution
• Maintain dashboards and monthly reporting for founders

5. Systems, Quality & Team Rhythm

• Bring discipline, clarity, and pace to the team
• Run weekly stand-ups, monthly reviews, and performance check-ins
• Maintain SOPs for content, approvals, shoots, events, collaborations
• Ensure all brands under Together Hospitality look and communicate with consistency

Who You Are

• A strong storyteller with a sharp sense of copywriting
• Someone who understands culture, people, and how hospitality brands build loyalty
• Comfortable leading a large creative + marketing team
• Organised, reliable, detail-oriented
• Fast thinker, strong with strategy
• Calm in pressure moments
• Clear communicator — both written and verbal
• Someone who enjoys creating, not just managing tasks
• Has experience in hospitality, consumer brands, retail, or agencies with multi-brand portfolios

Experience Required

• 6–10 years in marketing, brand management, or creative strategy
• Direct experience leading teams
• Strong copy and communication portfolio
• Comfort with working closely with founders and senior leadership
• Ability to manage all aspects of brand communication: content, campaigns, collabs, events, storytelling

What Success Looks Like

In the first 3 months, you should:

• Streamline the marketing workflow across brands
• Improve copy, storytelling, and content quality
• Build monthly plans that reduce chaos and increase pace
• Create consistent, distinct brand narratives
• Lead the team with clarity and confidence
• Shape campaigns that directly impact guest footfall and sales

Compensation

₹13L – ₹15L CTC + performance-based bonus