Copywriter – Editorial & Brand Narrative Specialist

Job Title: Copywriter – Editorial & Brand Narrative Specialist

Location: Pune

Experience: Minimum 3 years of real writing experience

Department: Branding & Communications

 Salary: ₹6–9 LPA (based on experience)

About Rare Ideas

Rare Ideas is a women-run strategy and branding agency for F&B, hospitality, and retail brands. We work closely with founders and businesses who want to build brands that are fresh, strategic, and rooted in purpose. Our work goes beyond design - we help brands find their voice, build their strategy, and create strong consumer experiences.

If you're someone who enjoys building brands from the inside out, has strong writing skills, and is curious about what makes a brand work - this role is for you.

Role Overview

We are looking for a Copywriter with a strong journalistic background - someone who excels in research, editorial structuring, and writing with clarity and purpose. This role requires more than lifestyle content creation; it demands the ability to craft strategic, brand-aligned narratives that drive messaging across channels.

What You’ll Work On

• Develop in-depth, research-driven content aligned with each brand’s tone of voice and strategy
• Build and maintain monthly content calendars in coordination with the Social Media Manager
• Collaborate with Brand Strategists to ensure all copy accurately reflects brand positioning.
• Own and manage all brand copy across social media, packaging, menus, pitch decks, and more
• Maintain and enforce tone-of-voice guidelines across internal and external communication
• Conduct regular copy audits to ensure consistency across all channels.
• Use AI tools (such as ChatGPT, Writer, Grok) to aid early drafts or ideation, with full responsibility for final editorial quality.

Requirements

Who You Are

• A writer with a minimum of 3 years of professional experience in editorial, brand content, or strategic writing roles
• Strong understanding of structure, clarity, grammar, and narrative flow
• Experienced in maintaining and adapting brand voice across diverse media
• Research-oriented with a critical eye for tone, detail, and audience relevance
• Comfortable using AI tools as creative assistants—not as a substitute for thoughtful writing

Preferred: Experience in F&B, hospitality, or consumer lifestyle sectors

Benefits

Why Work With Us

• Contribute to shaping and refining the voice of multiple brands with distinct identities
• Work with a creatively driven, collaborative team that values substance and storytelling
• Be part of a design-forward, strategy-first environment that prioritizes quality over quantity
• Develop your craft in a space that respects editorial integrity and brand clarity

To apply,