Senior Marketing Manager

Key Responsibilities

1. Offline Marketing Strategy

• Develop and implement offline marketing strategies to support occupancy and revenue goals.
• Identify target customer segments and plan campaigns accordingly.
• Conduct market surveys to understand site visibility needs and competitor presence.

2. On-Ground Marketing & Visibility

• Plan and execute outdoor branding such as:
• Hoardings
• Standees
• Flex banners
• Site boards
• Directional signage
• Ensure all sites have clear, attractive marketing visibility as per brand guidelines.

3. Property Promotion & Site Support

• Conduct property-focused offline campaigns (flyers, local promotions, kiosks, etc.).
• Support leasing teams with brochures, property data sheets, and presentation kits.
• Organize property open houses, walk-ins, local roadshows, and promotional events.

4. Broker & Channel Partner Network

• Build and maintain strong relationships with real estate brokers, agents, and channel partners.
• Organize broker meets, networking events, and property familiarization tours.
• Create and coordinate broker incentive programs and promotional offers.

5. Lead Generation through Local Marketing

• Drive local lead-generation through:
• Door-to-door distribution
• Local advertising (pamphlets, newspapers, inserts)
• Area mapping and micro-market promotions
• Create partnerships with corporates, institutions, and neighboring businesses.

6. Offline Media & Print Management

• Oversee printing of marketing materials such as brochures, flyers, standees, and banners.
• Coordinate with designers and print vendors for timely execution.
• Manage ATL/BTL marketing activities relevant to property leasing.

7. Event Management

• Plan and execute small-scale events, local promotions, community engagement programs, and launch events for new properties.
• Ensure complete event coordination including setup, branding, and follow-up.

8. Market Research & Competitor Analysis

• Conduct field visits for competitor study, pricing comparisons, visibility checks, and market trends.
• Provide insights to management on improvement areas and new opportunities.

9. Reporting & Budgeting

• Prepare weekly and monthly reports on offline marketing performance, leads, and ROI.
• Manage the offline marketing budget, negotiate with vendors, and ensure cost control.

Key Skills & Competencies

• Strong understanding of offline real estate marketing.
• Strong field management skills and ability to handle multiple sites.
• Excellent communication and negotiation skills.
• Vendor coordination and budgeting expertise.
• Good networking ability with brokers and channel partners.
• Problem-solving attitude and ability to work on tight deadlines.

Qualifications

• Bachelor’s/Master’s degree in Marketing, Business, or relevant field.
• 5–10 years’ experience in offline marketing, preferably in real estate leasing/sub-leasing.
• Must have strong experience in on-ground promotional activities and property marketing.

Job Types: Full-time, Permanent

Pay: ₹22,242.74 - ₹50,000.00 per month

Work Location: In person