Senior Marketing Manager

Job Title: Senior Marketing Manager (Digital, SaaS & Cloud Services)

Experience:

Location:

Industry:

Employment Type:

Job Summary:

Senior Marketing Manager

1. Professional IT & Salesforce Services

2. Proprietary SaaS, AI & Cloud-based Products and Accelerators

strategic and hands-on leadership

Key Responsibilities:

1. Marketing Strategy & Planning

• Develop and execute innovative, data-driven marketing strategies for both

  service

  and

  product

  verticals.
• Define positioning, messaging, and differentiation for enterprise services and SaaS products.
• Translate business objectives into actionable marketing roadmaps and KPIs.
• Identify and leverage emerging trends such as

  AI-driven marketing, social commerce,

  and

  automation

  .
• Ensure strong alignment between product marketing, digital campaigns, and sales enablement.

2. Team Leadership & Growth

• Lead and inspire a

  hybrid marketing team

  (SEO, content, design, and social media specialists).
• Conduct daily virtual huddles for progress tracking, feedback, and collaboration.
• Identify skill gaps and collaborate with HR or freelance platforms (e.g., Upwork) to onboard additional talent.
• Foster a culture of creativity, accountability, and continuous learning within the team. 

3. Digital Marketing & Execution

• Oversee SEO, SEM, content, social media, and email marketing strategies.
• Ensure consistent brand tone and high-quality output across blogs, landing pages, podcasts, and social channels.
• Manage performance marketing campaigns and optimize for ROI.
• Leverage tools such as

  Zoho Projects, Google Analytics

  , and

  Mailchimp

  for campaign tracking and reporting.
• Continuously experiment with new-age SEO and AI-enabled marketing techniques.

4. Campaigns, Product Launches & Lead Generation

• Plan and execute integrated campaigns for both

  service offerings

  and

  product launches.

• Develop and manage

  go-to-market strategies

  for SaaS, AI, and cloud-native tools (content, demos, AppExchange listings, and outreach).
• Drive measurable increases in

  leads, conversions, and customer engagement

  .

5. Measurement, Reporting & Optimization

• Define and track KPIs such as

  lead generation, conversion rates, engagement

  , and

  marketing ROI

  .
• Conduct weekly and monthly reviews to assess progress and align future campaigns.
• Create actionable insights, dashboards, and reports for leadership visibility.

6. Process & Innovation

• Establish clear workflows, documentation, and reporting frameworks using

  Zoho Projects

  .
• Implement best practices in marketing automation, CRM usage, and analytics.
• Encourage ongoing tool adoption and innovation within the team.

Qualifications:

• Bachelor’s degree in

  Marketing, Communications, or related field

  (Master’s preferred).
• 7–10 years of progressive marketing experience, including

  3+ years in leadership roles

  .
• Proven success in digital marketing for

  IT services, cloud computing, or SaaS/AI products

  .
• Deep expertise in

  SEO/SEM, content strategy, analytics, and automation tools.

• Experience with

  Zoho Projects, Salesforce, Google Analytics, and Mailchimp.

• Strong communication, analytical, and leadership abilities.
• Experience managing distributed teams and freelance contributors.

Success Metrics:

• Consistent achievement of KPIs:

  lead growth, conversion rates, and product adoption.

• A motivated and high-performing team operating with independence and ownership.
• Strategic campaigns enhancing Concret.io’s visibility in the Salesforce and SaaS ecosystem.
• Scalable processes and measurable impact across both services and product lines.

Work Environment:

hybrid work model,

About Concret.io:

Abhinav Gupta

• Learning Never Stops:

  We fund certifications and offer continuous upskilling in tech and marketing.

• You’re in Charge:

  Every team member owns their outcomes — we celebrate wins and accountability alike.

• Aiming for Excellence:

  Quality, creativity, and clear communication define everything we do. 

To Apply:

hr@concret.io