Senior Marketing Manager

10 - 15 years

0 Lacs

Posted:18 hours ago| Platform: Shine logo

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On-site

Job Type

Full Time

Job Description

As a Senior Manager Marketing at Wipro Engineering Services, your role is crucial in leading and scaling marketing efforts to achieve business outcomes. You will be required to be both a strategic thinker and a hands-on executor to effectively translate technology offerings into market impact, drive pipeline growth, and position Wipro as a leader in engineering and digital transformation. **Key Responsibilities:** - **Strategic Leadership:** - Define and execute the marketing strategy for Wipro Engineering Services in alignment with business goals. - Lead a high-performing team of marketers and content creators, fostering innovation and collaboration. - **Content & Thought Leadership:** - Own the content strategy across various formats such as blogs, whitepapers, case studies, videos, and presentations. - Translate complex engineering and IT offerings into compelling narratives that resonate with CXOs, decision-makers, and technical audiences. - **Campaigns & GTM Execution:** - Design and run integrated marketing campaigns across digital, events, analyst relations, and sales enablement. - Partner with sales, delivery, and practice teams to build go-to-market plans for key offerings and solutions. - **Brand & Positioning:** - Strengthen Wipro's positioning in engineering and technology services through storytelling, media outreach, and analyst engagement. - Drive visibility for marquee wins, innovation stories, and strategic partnerships. - **Team & Stakeholder Management:** - Mentor and manage a team of marketers, writers, and external agencies. - Collaborate with global marketing, business unit heads, and corporate communications. **Qualifications & Skills:** - 10-15 years of experience in B2B marketing, preferably in IT services, engineering, or technology domains. - Proven ability to lead teams and manage cross-functional stakeholders. - Strong content writing and editorial skills with a deep understanding of technology and IT services. - Experience in campaign management, digital marketing, and event strategy. - Excellent communication, storytelling, and analytical skills. - Bachelor's degree in Marketing, Communications, Engineering, or a related field. MBA preferred. Join Wipro Engineering Services, an end-to-end digital transformation partner, and be part of a business that encourages reinvention and constant evolution. Realize your ambitions in a purpose-driven environment where diversity and inclusion are embraced, including applications from people with disabilities.,

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Wipro

Information Technology & Services

Bengaluru

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