Senior Marketing Manager

About the company:

our client offers an Agentic AI-powered Intelligent Inventory Management and Optimization platform. Our platform automates inventory management, enhances customer experience, and ensures reliable product availability. With a customer-centric approach and faster implementation, We empowers businesses to reduce unproductive inventory, increase revenue, and build a more-resilient supply chain. Our approach stands apart from traditional inventory optimization models in one pivotal aspect: we focus on Product Availability Ratio (PAR). This revolutionary metric doesn't just optimize for efficiency, it redefines success by honing in on customer satisfaction and lost sales prevention. Our company was recognized as a Cool Vendor in 2023 by Gartner for Supply Chain Management.

Unlike conventional models that primarily prioritize inventory levels and turnover, Our PAR metric dives deeper. It connects customers to their desired products even when an item is temporarily out of stock. By using advanced algorithms, it recommends acceptable substitutes that align with customer preferences, delighting them and ensuring sales are captured. Our narrowly-focused AI platform to improve product availability as well as our substitution engine learns over time and has been proven to increase sales, and even sales productivity of up to 30% or more due to higher sales conversion rates.

About the Role:

This is an exciting opportunity to be part of a growing and innovative organization embarking on the next phase of its growth. Our boasts of a great culture empowering individuals and teams, values work-life balance, and encourages innovation. We are seeking a highly-motivated and results-oriented Senior Marketing Manager to join our team. In this role, you will be responsible for various marketing campaigns and activities for increasing brand awareness and generating MQLs and SQLs for our Intelligent Inventory Management and Optimization Platform. It is an ideal opportunity for an experienced B2B marketing professional to grow as part of our company journey to $10mn. This is a remote position open for Bangalore, Delhi/NCR, Mumbai, Pune, Hyderabad.

Key Responsibilities:

• Work with a small team of marketeers or a fractional team specializing in specific marketing skills to meet demand generation objectives . This includes content marketing, product marketing, SEO, paid digital (LinkedIn and Google Ads), and Webinars and Physical events.
• Running email, paid digital, and other marketing campaigns as per identified ideal customer profiles (ICPs) and target segments to generate MQLs and SQLs.
• Develop a good understanding of our ICPs and target segments to understand their requirements, challenges, and goals. Maintain and develop compelling product and content marketing collaterals.
• Stay informed about industry trends, competitor offerings, and market dynamics to effectively position our platform and solutions. Effectively communicate the value proposition of our platform and solutions and differentiation versus competitors via product and content marketing assets.
• Collaborate closely with the business development and sales team to continuously optimize marketing messaging and campaigns, and ensure a seamless handover of MQLs.
• Maintain marketing and sales dashboards in the CRM system to provide a full-funnel view from MQL to Closed Won stages.
• Work with agencies/external partners to identify new sources to augment demand generation and drive increased creation of Top Funnel (ToFU) for business growth.

Requirements & Qualifications:

• Bachelor’s degree in engineering, business, marketing, or a related field. Preferably, at least four (4) years of professional experience of working with B2B SaaS organizations, especially enterprise software, scaled SaaS or AI platform vendors.
• Excellent communication and interpersonal skills, with the ability to engage and build rapport with diverse audiences.
• Results-driven mindset with a track record of meeting or exceeding lead/demand generation targets.
• Self-motivated and proactive, with the ability to work independently and as part of a broader team.
• Familiarity with Hubspot and other tools to manage leads and track progress.
• Good organizational and time management skills to prioritize and manage multiple tasks effectively.

Why Join Us?

• Opportunity to lead high-impact initiatives and be part of an innovative organization.
• Collaborative, fast-paced work environment.
• Competitive salary and benefits, and lucrative incentives.
• Growth and learning opportunities.

How to Apply?

Interested? Apply now or DM us for more details!