What You'll DoAvalara's Integrated Marketing team is looking for a strategic and experienced Senior Manager Product Marketing to help drive growth across our ESB/SMB ecosystem. This will focus on DAVO by Avalara, our sales tax automation solution for small brick-and-mortar businesses that seamlessly integrates with point-of-sale (POS) systems to set aside, file, and pay sales tax automatically.You'll work with a team on full-funnel growth marketing – connecting awareness, acquisition, engagement, and retention into a unified strategy that scales our ESB/SMB strategy across the U.S.Its a cross-functional role that bridges brand marketing, digital acquisition, product marketing, and partner marketing to drive measurable growth across our ecosystem. Reporting to DirectorThis is an Individual contributor role.
What Your Responsibilities Will Be
- Develop an integrated marketing strategy to drive awareness, adoption, and revenue growth for DAVO within Avalara's SMB portfolio.
- Lead multi-channel campaigns (paid, organic, email, social, and partnerships) to drive high-intent traffic and conversions.
- Leverage data and experimentation to continually improve campaign efficiency and conversion rates.
- Partner with Product, Support, and Onboarding to continually improve onboarding, engagement, and retention programs that reduce churn and grow NRR.
- Define and monitor growth KPIs including pipeline velocity, CAC/LTV, INQ-MQL conversion, and trial-to-paid conversion rates.
- Deliver actionable insights and recommendations to leadership on marketing performance.
What You’ll Need To Be Successful
- Proven experience managing integrated campaigns across digital, lifecycle, and partner channels.
- 10-12+ years in B2B or SMB growth marketing, ideally within SaaS or Hospitality.
- Analytical background with experience in campaign measurement, attribution, and marketing automation (Salesforce, HubSpot, etc.).
- Manage global stakeholders and balance long-term brand growth with short-term performance goals.
- Experience with applying data storytelling – translating performance insights into clear and actionable recommendation for leaders
- 5+ years of experience utilizing Power BI for trend analysis, funnel visualization, and forecast modeling to inform full-funnel business decisions
- Experience marketing to SMB or POS-based businesses, compliance marketing experience
Avalara is an AI-first Company
AI is embedded in our workflows, decision-making, and products. Success here requires embracing AI as an essential capability.
- You’ll bring experience using AI and AI-related technologies, ready to thrive here.
- You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.
- You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.
How We’ll Take Care Of YouTotal RewardsIn addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.Health & WellnessBenefits vary by location but generally include private medical, life, and disability insurance.Inclusive culture and diversityAvalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.
What You Need To Know About Avalara
We’re defining the relationship between tax and tech.We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world.We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too.
We’re An Equal Opportunity Employer
Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.
