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EXL Services
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Senior Manager

Senior Manager

EXL Services

2 years

5 - 10 Lacs

gurgaon

Posted:5 hours ago| Platform: GlassDoor logo

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Skills Required

sql marketing analytics data strategies drive engagement analyze portfolios design segmentation effectiveness testing strategy report python tableau automate reporting learning extraction analysis model development documentation governance programming power visualize communication management statistics finance workflow

Work Mode

On-site

Job Type

Part Time

Job Description

Senior Manager

EXL/SM/1503208

ServicesGurgaon

Posted On

08 Oct 2025

End Date

22 Nov 2025

Required Experience

2 - 10 Years

Basic Section

Number Of Positions

Band

Band Name

Senior Manager

Cost Code

D008023

Campus/Non Campus

NON CAMPUS

Employment Type

Permanent

Requisition Type

New

Max CTC

1000000.0000 - 3000000.0000

Complexity Level

Not Applicable

Work Type

Hybrid – Working Partly From Home And Partly From Office

Organisational

Group

Analytics

Sub Group

Banking & Financial Services

Organization

Services

LOB

Banking & Financial Services

SBU

Analytics

Country

India

City

Gurgaon

Center

Gurgaon-SEZ BPO Solutions

Skills

Skill

SQL

MARKETING ANALYTICS

BANKING DOMAIN

Minimum Qualification

B.TECH/B.E

Certification

No data available

Job Description

About the Role:

We are looking for an experienced Marketing Modeling Specialist to join our dynamic team. The ideal candidate will have a strong background in banking analytics, preferably working with APAC banks or fintechs, and will play a key role in transforming data into actionable marketing strategies to drive customer acquisition, engagement, and retention.

Key Responsibilities:

Analyze customer and product data from banking portfolios to generate actionable marketing insights.
Design, implement, and track marketing campaigns targeted to retail and commercial banking customers.
Develop segmentation strategies/models to identify high-potential customer segments and cross-sell opportunities.
Collaborate with marketing, product, and data teams to design experiments and measure campaign effectiveness (e.g., A/B testing, holdout groups).
Present analytical findings and recommendations to stakeholders to guide marketing strategy and investment decisions.
Monitor and report on key marketing KPIs, campaign ROI, and customer behavior trends.
Leverage advanced analytics tools (SQL, Python, R, Tableau, etc.) to automate reporting and build dashboards.
Use Machine Learning to build sophisticated models predicting customer churn, propensity to buy, next best action etc.

Requirements:

Minimum 2+ years of experience in marketing analytics, preferably in the banking or financial services domain.
Strong understanding of credit products, customer lifecycle, and marketing strategies within APAC banks or fintechs.
Proven experience in data extraction, data wrangling, statistical analysis, model development & documentation, including securing approvals with legal and model governance teams.
Proficiency in SQL and at least one statistical programming language (Python or R).
Experience with BI tools (e.g., Tableau, Power BI) to visualize and communicate insights.
Strong business acumen and ability to translate data insights into strategic recommendations.
Excellent communication and stakeholder management skills.

Education:

Bachelors or Masters in quantitative field such as Economics, Statistics, Finance, Mathematics

Workflow

Workflow Type

L&S-DA-Consulting

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Senior Manager