Senior Manager

ob Title: Senior Manager - Digital Analyst

Location: [Specify Location]
Department: Digital Marketing / Analytics
Reporting To: Director of Digital Strategy / Head of Marketing Analytics

About the Role:

We are seeking an experienced and detail-oriented Senior Manager - Digital Analyst to lead our digital analytics efforts. The ideal candidate will be a subject matter expert in Google Tag Manager (GTM) and Google Analytics (GA), driving actionable insights to optimize digital performance and support strategic decision-making. You will manage analytics frameworks, lead a team of analysts, and collaborate cross-functionally to improve data accuracy, reporting, and digital campaigns.

Key Responsibilities:

• Lead and manage the end-to-end digital analytics strategy, focusing on Google Tag Manager and Google Analytics implementation and optimization.

• Design, deploy, and maintain tracking strategies via GTM ensuring accurate data capture across web and mobile platforms.

• Manage and customize Google Analytics setups, including GA4 migration and configuration, ensuring compliance with privacy laws (e.g., GDPR, CCPA).

• Develop complex tagging solutions, custom events, conversion tracking, and data layer implementations.

• Collaborate with digital marketing, product, and IT teams to align analytics frameworks with business goals.

• Drive insights by analyzing website and campaign performance data, presenting actionable recommendations to senior leadership.

• Mentor and lead a team of digital analysts, ensuring best practices and continuous learning.

• Oversee integration of analytics data with other BI tools and platforms.

• Monitor data quality and troubleshoot tagging and analytics issues promptly.

• Stay up-to-date with industry trends, Google Analytics updates, and digital measurement innovations.

Mandatory Skills & Qualifications:

• Extensive hands-on experience with Google Tag Manager — proficient in setting up, debugging, and maintaining complex tag structures.

• Expertise in Google Analytics (Universal Analytics and GA4) — advanced knowledge of configuration, reporting, segments, goals, and funnel analysis.

• Strong understanding of web technologies (HTML, JavaScript, CSS) to effectively implement and troubleshoot tracking.

• Proven experience in data layer design and implementation.

• Experience in digital marketing analytics including paid media tracking, attribution, and conversion optimization.

• Proficient in data visualization tools (Google Data Studio, Tableau, Power BI) is a plus.

• Familiarity with privacy regulations and cookie consent management.

• Experience leading and mentoring analytics teams.

• Strong analytical mindset with excellent problem-solving and communication skills.

• Bachelor's degree in Marketing, Business, Analytics, IT, or a related field; advanced degree preferred.

• 7+ years of experience in digital analytics or related roles, with at least 3 years in a senior or managerial position.