Senior E-Commerce Manager

OverviewThe Senior E-Commerce Manager is responsible for leading the digital commerce strategy and driving online revenue growth across all e-commerce channels. This role oversees online operations, digital marketing performance, site experience, and cross-functional coordination to deliver best-in-class customer journeys and achieve commercial targets. Key Responsibilities 1. Strategy & LeadershipDevelop and implement the overall e-commerce strategy aligned with company goals. Own revenue, profit margin, and online sales targets (P&L responsibility). Lead, mentor, and manage the e-commerce team (marketing, merchandising, operations). Identify new growth opportunities, emerging trends, and competitive insights. 2. E-Commerce Operations .Oversee daily operations of the website and online marketplace channels. Ensure product listings, pricing, inventory accuracy, and promotions are executed properly. Manage order fulfilment, shipping performance, and post-purchase experience. Coordinate with supply chain, logistics, IT, and customer service teams. 3. Digital Marketing & GrowthDevelop performance marketing strategies (SEO, SEM, paid social, email automation, affiliates). Optimize conversion rate, average order value (AOV), and customer lifetime value (CLV). Conduct A/B testing to improve UX, site navigation, and checkout performance. Manage agency partners for performance marketing, SEO, and creative needs. 4. Data & AnalyticsMonitor KPIs: traffic, conversion, CAC, ROAS, retention, and customer behavior. Create performance dashboards and regular business reviews for leadership. Use data to guide decisions on promotions, assortment, and content optimization. 5. Marketplace Management (if applicable)Oversee Amazon, Noon, Walmart, eBay, or other marketplace channels. Optimize product content, pricing, ads, ratings, and reviews. Drive marketplace sales growth and manage account health. 6. Customer ExperienceEnsure a seamless, user-friendly online shopping experience. Drive improvements in site speed, mobile performance, search functionality, and personalization. Reduce cart abandonment and improve checkout flow. 7. Stakeholder & Vendor ManagementManage external partners: digital agencies, tech providers, payment gateways, and 3PLs. Collaborate with internal teams: marketing, finance, product, IT, supply chain. Lead cross-functional projects related to e-commerce expansion. Qualifications & SkillsEducation & ExperienceBachelor’s degree in Business, Marketing, E-Commerce, or related field (MBA preferred). 9 years of experience in e-commerce, digital marketing, or online retail. Proven experience managing an e-commerce P&L and leading teams. Experience with major platforms (Shopify, Magento, Salesforce Commerce, WooCommerce, etc.). Technical SkillsStrong knowledge of Google Analytics, GA4, Data Studio, Power BI, or similar tools. Experience with CMS, CRM, and marketing automation tools. Understanding of UX/UI principles, A/B testing, and funnel optimization. Soft SkillsStrategic thinker with strong leadership capabilities. Excellent communication, presentation, and stakeholder management. Results-driven, analytical, and able to thrive in a fast-paced environment.