Senior E-Commerce Manager

Experience: 3–6 years in D2C e-commerce

Role Overview

We are an Indian toy e-commerce brand seeking a Digital Growth & E-Commerce Manager who can single-handedly strategize and execute our digital transformation.

This role blends creativity with analytics, from building one-click Instagram shopping to optimizing our online store and running performance campaigns that convert browsers into buyers.

Responsibilities

• Digital Roadmap: Develop and own a 6-month + growth plan for sales, brand awareness, and digital uplift.
• Social Commerce: Set up & manage Instagram Shop / Meta Commerce with one-click buying.
• Performance Marketing: Run and optimize Meta, Google Shopping, and influencer campaigns; manage budgets and ROAS.
• Website Enhancement: Audit UX/UI, collaborate with developer to improve conversion; implement analytics tracking and pixel events.
• Content Coordination: Work with freelance creators or agencies for reels, product videos, and ad creatives.
• Email / WhatsApp CRM: Create customer re-engagement flows, abandoned-cart reminders, referral and loyalty programs.
• Analytics & Reporting: Track key metrics (CAC, ROAS, AOV, retention); present monthly insights and action items.
• Collaboration: Work closely with sales & operations to align marketing, logistics, and customer feedback loops.

Must-Have Skills

• Hands-on experience with Meta Ads Manager, Google Ads, Shopify / WooCommerce, and Google Analytics (GA4).
• Strong understanding of social-commerce & Instagram Shopping.
• Working knowledge of email / WhatsApp automation tools (Klaviyo, Zoko, etc.).
• Eye for creative storytelling and ability to brief content creators effectively.
• Data-driven mindset; ability to make decisions based on metrics.
• Startup-style ownership and ability to execute end-to-end without large teams.

Good-to-Have Skills

• Experience in D2C brands (kids, toys, lifestyle, fashion, FMCG).
• Basic design/video editing (Canva, CapCut).
• Familiarity with influencer management and affiliate partnerships.
• SEO & content marketing knowledge.
• Understanding of Indian parent-consumer psychology and regional targeting.

What We Offer

• Opportunity to lead digital growth for a growing Indian toy brand.
• Autonomy to build and execute strategies end-to-end.
• Exposure to full P&L impact of your decisions.
• Competitive salary and performance incentives.

Job Types: Full-time, Permanent

Pay: ₹35,000.00 - ₹75,000.00 per month

Benefits:

• Cell phone reimbursement
• Commuter assistance
• Internet reimbursement
• Leave encashment
• Work from home

Experience:

• E-Commerce (B2C): 3 years (Required)

Location:

• Delhi, Delhi (Required)

Work Location: In person