Senior Demand Generation Manager

Senior Manager, B2B Demand Generation

Overview

Senior Manager, B2B Demand Generation

Account-Based Marketing (ABM)

This is not a digital marketing or brand role. It’s for someone who loves the mechanics of pipeline creation—prospecting strategy, targeting, messaging, campaign optimization, and measurement. You’ll work directly with fractional CMOs, marketing ops, and portfolio company leaders to drive execution across industries, audiences, and buying cycles.

Responsibilities

• Build and execute integrated outbound programs that generate meetings and qualified pipeline across multiple portfolio companies.
• Partner with BDRs to develop and optimize messaging, cadence strategy, and targeting across email, LinkedIn, and phone.
• Develop and run

  account-based campaigns

  targeting high-value accounts with personalized content, outreach, and engagement strategies.
• Create content-driven inbound and outbound programs that attract, educate, and convert target buyers.
• Design test-and-learn experiments to improve conversion rates at each funnel stage.
• Track and analyze campaign performance to identify trends and opportunities for optimization.
• Collaborate with marketing operations to ensure clean data, accurate attribution, and consistent reporting across CRM and automation tools.
• Build scalable campaign frameworks that can be reused across portfolio companies with different ICPs and value propositions.
• Coordinate outbound and inbound motions to create a unified demand strategy for each company.
• Document playbooks, processes, and learnings to improve repeatability and efficiency.

Requirements

• 6–9 years of experience in B2B demand generation, preferably within SaaS or technology companies.
• Proven success driving outbound pipeline through multichannel campaigns (email, LinkedIn, phone, content-driven outreach).
• Demonstrated experience developing and executing ABM programs that target and engage specific accounts and buying groups.
• Experience working in resource-constrained environments where creativity and prioritization matter more than budget.
• Strong understanding of lead flow, funnel stages, and campaign attribution.
• Familiarity with tools like HubSpot, Zoho CRM, Apollo, Reply.io, Warmly.ai, or similar.
• Strong analytical mindset—able to track, interpret, and act on performance data.
• Excellent written communication skills, especially for outbound messaging and sales enablement.
• Comfortable managing multiple projects simultaneously across different portfolio companies.
• Bonus: Experience working with U.S.-based tech companies.

Attributes

• Scrappy and resourceful.

  You find ways to win without large budgets or big teams.

• Execution-focused.

  You move fast, test constantly, and care more about results than polish.

• Strategic doer.

  You can think through the “why” behind campaigns while owning the “how.”

• Data-minded.

  You use numbers to drive decisions, not justify them after the fact.

• Collaborative.

  You work well with fractional CMOs, BDRs, and sales teams to keep marketing aligned to revenue.

• Adaptive.

  You can switch contexts quickly from one industry, buyer persona, or go-to-market motion to another.

Metrics for Success

• Volume and quality of booked Discovery meetings generated from outbound and inbound campaigns.
• MQL-to-SQL and SQL-to-Opportunity conversion rates across assigned portfolio companies.
• Performance and engagement within target accounts through ABM programs.
• Campaign ROI measured by pipeline created versus spend.
• Engagement metrics across outbound sequences (open, reply, positive response rates).
• Improvement in funnel efficiency and conversion over time.
• Consistency of campaign execution across companies, channels, and ICPs.