Director of Growth Marketing – India (Delhi NCR) (3PM - 1AM IST ) Location: Remote, India (Must work US East Coast hours) Reporting to: ** Chief Marketing Officer** Experience: 10+ years in B2B technology marketing, with at least 4 years working with US-based B2B technology companies About Basis Vectors Basis Vectors is an investment firm specializing in B2B SaaS. We own and operate a portfolio of US-based technology companies, providing strategic and operational support to accelerate growth. This role is a critical hire for our marketing team, leading demand generation for a select group of portfolio companies. About the Role We are seeking a Director of Growth Marketing to be the demand generation and strategy leader for multiple B2B technology brands. Note: This is not a sales development or BDR role. In some markets, the term “demand generation” is often misunderstood to refer solely to outbound calling or lead qualification. This role is a senior-level marketing leadership position responsible for designing and executing full-funnel marketing strategies that generate high-quality pipeline for sales. This role is ideal for a strategic, data-driven marketer who can balance high-level planning with hands-on execution . You will oversee a small marketing team (including a Growth Marketing Manager and BDRs) and work closely with a centralized marketing team to bring your strategy to life. Your primary success metric : Pipeline generation – building scalable demand generation programs that convert into high-quality sales opportunities. to be the demand generation and strategy leader for multiple B2B technology brands. This role is ideal for a strategic, data-driven marketer who can balance high-level planning with hands-on execution . You will oversee a small marketing team (including a Growth Marketing Manager and BDRs) and work closely with a centralized marketing team to bring your strategy to life. Key Responsibilities Translate business objectives and marketing priorities into effective demand generation strategies and integrated multichannel campaign plans. Design, execute, and optimize demand generation campaigns targeted at B2B technology buyers, leveraging digital, ABM, SEO, webinars, content marketing, and outbound sales programs. Leverage product positioning, persona research, market insights, and intent data to align campaign messaging and creative with optimal channels and buying stages. Manage the marketing funnel from top to bottom, optimizing conversion rates at each stage and driving qualified pipeline growth. Collaborate with sales to ensure alignment on lead scoring, qualification criteria, and seamless handoff processes. Develop and deliver compelling content that speaks to the unique needs and pain points of Ideal Customer Profiles (ICPs). Oversee executional details including timelines, budgets, resource allocation, and cross-functional coordination. Use data and analytics to measure campaign performance, communicate results, identify areas for improvement, and drive continuous optimization. Lead and mentor a small team of marketers and BDRs while working cross-functionally with the centralized marketing team. Continuously improve operational processes to streamline campaign production and increase efficiency. Stay aligned and in close communication with stakeholders across marketing, sales, product, content, enablement, and operations. Who You Are 10+ years of experience in B2B technology marketing , with at least 4 years working with US-based B2B technology companies . A strategic leader and an executional powerhouse – able to develop high-level marketing plans while also rolling up your sleeves to execute when needed. Data-driven and results-oriented , with a proven track record of driving demand and pipeline growth. Strong collaborator and communicator , comfortable working across sales, marketing, and executive teams. Creative problem solver who can think beyond traditional demand generation strategies to drive high-impact results. Comfortable working US East Coast hours to collaborate effectively with portfolio company teams. Why Join Basis Vectors? High-impact role with direct influence over revenue growth across multiple technology brands. Work in a fast-paced, entrepreneurial environment where your contributions will be recognized and valued. Opportunity to grow within a dynamic investment firm managing high-growth B2B SaaS businesses. If you're ready to be a part of a growing, innovative company, we'd love to hear from you at deepika@basisvps.com
B2B SEO Consultant Job Title: B2B SEO Consultant (Contract – Full-Time) Company: Basis Vectors Duration: 3–4 Months (Opportunity to Convert to Full-Time) Location: Remote Start Date: Immediate Compensation: Competitive; Performance-Based Bonus Available About Basis Vectors At Basis Vectors , we acquire and scale software companies with a focus on operational excellence, innovation, and long-term growth. Our portfolio includes fast-growing B2B companies across multiple verticals. We're passionate about building strong, scalable businesses—and SEO plays a critical role in that strategy. About the Role We’re hiring a full-time B2B SEO Consultant to help bring our portfolio companies’ SEO efforts back on track and drive measurable business impact. This is a contract role for 3–4 months , with the potential for full-time employment based on performance. You'll be responsible for leading the SEO strategy and execution across four B2B portfolio companies — CV3 , Vorro , Cadient , and Infinita Lab . You’ll have full ownership of SEO from audits and planning to execution and performance reporting. What You’ll Do Develop and execute a comprehensive SEO strategy for all four portfolio companies. Conduct detailed SEO audits and create actionable, results-oriented roadmaps. Communicate strategies, expected outcomes, and timelines with clarity and confidence to both technical and business stakeholders. Drive Page One Search Engine Results Page (SERP) visibility and optimize conversion rates across websites. Incorporate AI-driven SEO approaches , including Generative Engine Optimization (GEO) and Visible Engine Optimization (VEO) . Serve as the primary owner of Google Analytics (GA4) : Generate reports, analyze data, and provide actionable insights across SEO and general site performance. Work closely with marketing, content, and product teams to implement SEO best practices. Track, report, and optimize performance against clear KPIs. What We’re Looking For Proven experience leading successful B2B SEO initiatives , preferably for US-based audiences . Strong command of on-page, off-page , and technical SEO . Deep understanding of how AI is transforming SEO , with working knowledge of GEO/VEO principles . Expertise in Google Analytics 4 (GA4) , with the ability to extract and interpret cross-functional insights. Clear and persuasive communicator who can explain strategy, rationale, and results effectively. Self-starter with a strong sense of accountability and ability to work across multiple brands and priorities. Performance & Bonus Structure We value outcomes. If you hit agreed-upon KPIs within set timelines, you’ll be eligible for a significant performance bonus . We’re open to designing a meaningful incentive structure for the right candidate. Preferred Qualifications 5+ years of experience in B2B SEO (agency or in-house) Prior experience with multi-brand or portfolio SEO management Familiarity with CRO (conversion rate optimization) best practices Knowledge of AI tools and how they can enhance SEO efforts Comfortable working with cross-functional teams in a fast-paced, high-growth environment Share your details with me [deepika@basisvps.com]
Job Title: Product Manager Experience Required: 4–5 Years Location: Delhi/NCR [Hybrid] Employment Type: Full-Time About the Role We are looking for a passionate and self driven Product Manager with 4–5 years of experience to join our team. In this role, you will take end-to-end ownership of one or more products, from strategy and roadmap to execution and delivery. You will collaborate with cross-functional teams including engineering, design, marketing, sales, customer success and Legal to deliver high-impact solutions that solve real customer problems and align with business goals. Key Responsibilities Define and articulate the product vision, strategy, and roadmap based on market research, customer insights, and business objectives. Gather and prioritize product and customer requirements from internal and external stakeholders. Translate requirements into clear product specifications, user stories, and acceptance criteria. Collaborate closely with engineering and design teams to deliver high-quality features on time and within scope. Own the product lifecycle from ideation to launch and continuous improvement. Use data-driven insights to measure product performance and drive decision-making. Conduct market, competitive, and user research to identify new opportunities and refine existing products. Work with sales, marketing, and customer success teams to ensure product success in the market. Maintain a customer-centric approach and be an advocate for user experience. Qualifications 4–5 years of experience in product management or a related role in a tech or digital environment. Proven track record of delivering successful digital products or features. Strong understanding of Agile/Scrum development methodologies. Ability to translate business needs into product requirements. Excellent communication, presentation, and stakeholder management skills. Data-driven mindset with experience using analytics tools (e.g., GA, Mixpanel, Amplitude). Strong problem-solving skills and attention to detail. Bachelor's degree in Engineering, Computer Science, Business, or a related field. MBA is a plus. Preferred Skills Experience with B2B SaaS or mobile/web platforms. Familiarity with wireframing and prototyping tools (e.g., Figma, Sketch, Balsamiq). Knowledge of product management tools like Jira, Confluence, Trello, or Product board.
Director of Growth Marketing – India (Delhi NCR) (4PM - 1AM IST ) Location: Remote, India (Must work US East Coast hours) Reporting to: ** Chief Marketing Officer** Experience: 10+ years in B2B technology marketing, with at least 4 years working with US-based B2B technology companies About Basis Vectors Basis Vectors is an investment firm specializing in B2B SaaS. We own and operate a portfolio of US-based technology companies, providing strategic and operational support to accelerate growth. This role is a critical hire for our marketing team, leading demand generation for a select group of portfolio companies. About the Role We are seeking a Director of Growth Marketing to be the demand generation and strategy leader for multiple B2B technology brands. Note: This is not a sales development or BDR role. In some markets, the term “demand generation” is often misunderstood to refer solely to outbound calling or lead qualification. This role is a senior-level marketing leadership position responsible for designing and executing full-funnel marketing strategies that generate high-quality pipeline for sales. This role is ideal for a strategic, data-driven marketer who can balance high-level planning with hands-on execution . You will oversee a small marketing team (including a Growth Marketing Manager and BDRs) and work closely with a centralized marketing team to bring your strategy to life. Your primary success metric : Pipeline generation – building scalable demand generation programs that convert into high-quality sales opportunities. to be the demand generation and strategy leader for multiple B2B technology brands. This role is ideal for a strategic, data-driven marketer who can balance high-level planning with hands-on execution . You will oversee a small marketing team (including a Growth Marketing Manager and BDRs) and work closely with a centralized marketing team to bring your strategy to life. Key Responsibilities Translate business objectives and marketing priorities into effective demand generation strategies and integrated multichannel campaign plans. Design, execute, and optimize demand generation campaigns targeted at B2B technology buyers, leveraging digital, ABM, SEO, webinars, content marketing, and outbound sales programs. Leverage product positioning, persona research, market insights, and intent data to align campaign messaging and creative with optimal channels and buying stages. Manage the marketing funnel from top to bottom, optimizing conversion rates at each stage and driving qualified pipeline growth. Collaborate with sales to ensure alignment on lead scoring, qualification criteria, and seamless handoff processes. Develop and deliver compelling content that speaks to the unique needs and pain points of Ideal Customer Profiles (ICPs). Oversee executional details including timelines, budgets, resource allocation, and cross-functional coordination. Use data and analytics to measure campaign performance, communicate results, identify areas for improvement, and drive continuous optimization. Lead and mentor a small team of marketers and BDRs while working cross-functionally with the centralized marketing team. Continuously improve operational processes to streamline campaign production and increase efficiency. Stay aligned and in close communication with stakeholders across marketing, sales, product, content, enablement, and operations. Who You Are 10+ years of experience in B2B technology marketing , with at least 4 years working with US-based B2B technology companies . A strategic leader and an executional powerhouse – able to develop high-level marketing plans while also rolling up your sleeves to execute when needed. Data-driven and results-oriented , with a proven track record of driving demand and pipeline growth. Strong collaborator and communicator , comfortable working across sales, marketing, and executive teams. Creative problem solver who can think beyond traditional demand generation strategies to drive high-impact results. Comfortable working US East Coast hours to collaborate effectively with portfolio company teams. Why Join Basis Vectors? High-impact role with direct influence over revenue growth across multiple technology brands. Work in a fast-paced, entrepreneurial environment where your contributions will be recognized and valued. Opportunity to grow within a dynamic investment firm managing high-growth B2B SaaS businesses. If you're ready to be a part of a growing, innovative company, we'd love to hear from you at deepika@basisvps.com
Job Title: Product Manager Experience Required: 4–5 Years Location: Delhi/NCR [Hybrid] Employment Type: Full-Time About the Role We are looking for a passionate and self driven Product Manager with 4–5 years of experience to join our team. In this role, you will take end-to-end ownership of one or more products, from strategy and roadmap to execution and delivery. You will collaborate with cross-functional teams including engineering, design, marketing, sales, customer success and Legal to deliver high-impact solutions that solve real customer problems and align with business goals. Apply only if you have experience into "HR Tech" industry. Key Responsibilities Define and articulate the product vision, strategy, and roadmap based on market research, customer insights, and business objectives. Gather and prioritize product and customer requirements from internal and external stakeholders. Translate requirements into clear product specifications, user stories, and acceptance criteria. Collaborate closely with engineering and design teams to deliver high-quality features on time and within scope. Own the product lifecycle from ideation to launch and continuous improvement. Use data-driven insights to measure product performance and drive decision-making. Conduct market, competitive, and user research to identify new opportunities and refine existing products. Work with sales, marketing, and customer success teams to ensure product success in the market. Maintain a customer-centric approach and be an advocate for user experience. Qualifications 4–5 years of experience in product management or a related role in a tech or digital environment. Proven track record of delivering successful digital products or features. Strong understanding of Agile/Scrum development methodologies. Ability to translate business needs into product requirements. Excellent communication, presentation, and stakeholder management skills. Data-driven mindset with experience using analytics tools (e.g., GA, Mixpanel, Amplitude). Strong problem-solving skills and attention to detail. Bachelor's degree in Engineering, Computer Science, Business, or a related field. MBA is a plus. Preferred Skills Experience with B2B SaaS or mobile/web platforms. Familiarity with wireframing and prototyping tools (e.g., Figma, Sketch, Balsamiq). Knowledge of product management tools like Jira, Confluence, Trello, or Product board.
Location: Remote (India-based, US Shift: 4pm IST - 1 am IST ) Experience: 6 – 9 years in performance marketing (Marketing agency + ecommerce experience required) About the Role: We’re looking for a data-obsessed, strategic thinker who knows how to turn ad spend into profitable growth across Google and Meta. You won’t just manage campaigns, you’ll own outcomes. From acquisition funnels to LTV-based scaling, you’ll partner with our clients to drive real ecommerce revenue. Responsibilities: Strategise, build, and optimise paid ad campaigns on Meta, Google, and other performance platforms Analyse performance and make data-driven decisions to improve ROAS, CAC, and LTV Own weekly client reporting and strategic reviews Collaborate with SEO, social, and email teams to drive integrated results Run A/B tests across creatives, audiences, and landing pages Proactively pitch budget reallocation and scaling strategies You Must Have: 6–9 years in a performance marketing role at an agency focused on e-commerce Must have experience in B2C companies with excellent communication skills as it requires a lot of interaction with US clients. Proven track record of managing at least an ad spend of $5K+ monthly per client Ability to think beyond CTR—deep understanding of ROAS, margins, funnel bottlenecks Proficiency with Paid Ads like Google Ads , Meta Ads Manager, and attribution tools Strong hands-on skills with AI tools for ad copy, audience research, or automation A strategic mindset, you think why , not just how What Success Looks Like: Scaling accounts from $5K/month to $20K/month profitably Reducing CAC without hurting conversions Driving campaign insights that change a brand’s trajectory
Senior Manager, B2B Demand Generation Overview We’re looking for a hands-on, data-driven B2B demand generation leader who knows how to build pipeline without a big budget. As Senior Manager, B2B Demand Generation , you’ll support multiple B2B SaaS portfolio companies under a shared marketing model—developing and executing full-funnel demand programs that convert into booked Discovery meetings and qualified opportunities. Your focus is 70% outbound, 30% inbound. You’ll orchestrate multichannel outbound campaigns, partner closely with BDRs and sales teams, and build content-driven inbound motions that nurture awareness and intent. Account-Based Marketing (ABM) is a central part of your toolkit—aligning outbound and content strategies around high-priority accounts and buying committees. This is not a digital marketing or brand role. It’s for someone who loves the mechanics of pipeline creation—prospecting strategy, targeting, messaging, campaign optimization, and measurement. You’ll work directly with fractional CMOs, marketing ops, and portfolio company leaders to drive execution across industries, audiences, and buying cycles. Responsibilities Build and execute integrated outbound programs that generate meetings and qualified pipeline across multiple portfolio companies. Partner with BDRs to develop and optimize messaging, cadence strategy, and targeting across email, LinkedIn, and phone. Develop and run account-based campaigns targeting high-value accounts with personalized content, outreach, and engagement strategies. Create content-driven inbound and outbound programs that attract, educate, and convert target buyers. Design test-and-learn experiments to improve conversion rates at each funnel stage. Track and analyze campaign performance to identify trends and opportunities for optimization. Collaborate with marketing operations to ensure clean data, accurate attribution, and consistent reporting across CRM and automation tools. Build scalable campaign frameworks that can be reused across portfolio companies with different ICPs and value propositions. Coordinate outbound and inbound motions to create a unified demand strategy for each company. Document playbooks, processes, and learnings to improve repeatability and efficiency. Requirements 6–9 years of experience in B2B demand generation, preferably within SaaS or technology companies. Proven success driving outbound pipeline through multichannel campaigns (email, LinkedIn, phone, content-driven outreach). Demonstrated experience developing and executing ABM programs that target and engage specific accounts and buying groups. Experience working in resource-constrained environments where creativity and prioritization matter more than budget. Strong understanding of lead flow, funnel stages, and campaign attribution. Familiarity with tools like HubSpot, Zoho CRM, Apollo, Reply.io, Warmly.ai, or similar. Strong analytical mindset—able to track, interpret, and act on performance data. Excellent written communication skills, especially for outbound messaging and sales enablement. Comfortable managing multiple projects simultaneously across different portfolio companies. Bonus: Experience working with U.S.-based tech companies. Attributes Scrappy and resourceful. You find ways to win without large budgets or big teams. Execution-focused. You move fast, test constantly, and care more about results than polish. Strategic doer. You can think through the “why” behind campaigns while owning the “how.” Data-minded. You use numbers to drive decisions, not justify them after the fact. Collaborative. You work well with fractional CMOs, BDRs, and sales teams to keep marketing aligned to revenue. Adaptive. You can switch contexts quickly from one industry, buyer persona, or go-to-market motion to another. Metrics for Success Volume and quality of booked Discovery meetings generated from outbound and inbound campaigns. MQL-to-SQL and SQL-to-Opportunity conversion rates across assigned portfolio companies. Performance and engagement within target accounts through ABM programs. Campaign ROI measured by pipeline created versus spend. Engagement metrics across outbound sequences (open, reply, positive response rates). Improvement in funnel efficiency and conversion over time. Consistency of campaign execution across companies, channels, and ICPs.