Senior Copywriter

Role Overview

We’re looking for a Creative Copywriter & Brand Strategist to craft compelling brand narratives, shape brand identities, and develop communication strategies that drive resonance and conversion. You’ll straddle both worlds — the art of words and the logic of brand positioning — to build brands that are bold, memorable, and strategic.

Key Responsibilities

✦ Brand Strategy

• Lead brand discovery workshops with internal teams and clients.
• Develop brand positioning, tone of voice, messaging frameworks, and naming systems.
• Translate insights into actionable brand strategies that inform campaigns, content, and design.
• Conduct competitor and audience analysis to identify whitespace and differentiation.
• Collaborate with design teams to bring brand systems to life visually and verbally.

✦ Copywriting

• Write and edit high-impact copy across brand touchpoints — websites, campaigns, social, video, packaging, pitch decks, and more.
• Craft taglines, manifestos, mission/vision statements, and full brand stories.
• Develop content guidelines and tone-of-voice documents.
• Review and elevate copy produced by junior writers or freelance contributors.
• Translate complex briefs into emotionally resonant messaging.

✦ Cross-Functional Collaboration

• Partner with designers, editors, marketers, and developers to deliver cohesive brand experiences.
• Present work to clients or stakeholders with strategic rationale and creative confidence.
• Work closely with marketing and performance teams to ensure brand consistency across paid media, CRM, and SEO content.

Key Skills & Requirements

• 5–8 years of experience in branding, copywriting, or creative strategy — ideally in an agency, studio, or in-house creative team.
• Portfolio that demonstrates conceptual thinking, storytelling ability, and strategic clarity.
• Experience building brand voice and messaging systems from the ground up.
• Outstanding writing and editing skills across long-form, short-form, and UX copy.
• Understanding of cultural trends, market positioning, and consumer psychology.
• Strong presentation and client-facing communication skills.
• Bonus: Experience with naming, content marketing, or SEO copy.

Why Join Us?

• Be part of a multidisciplinary creative team shaping next-gen brands.
• Work on diverse projects — from early-stage startups to legacy brand transformations.
• Culture of autonomy, experimentation, and thoughtful creative work.
• Opportunity to shape brand strategy at both the macro (positioning) and micro (word choice) levels.

To Apply:

Please send your resume, portfolio, and a short note about your favorite brand voice (and why) to anmol@lbimedia.in and abhay@lbimedia.in.