Senior Copywriter

Senior Copywriter

Location: Ahmedabad 

Job Type: Full-Time 

Department: Marketing

Reports To: Brand Manager

Working Days : Mon – Sat 

Office Time : 9:30 am – 6:30 pm

Experience : 3–7 years in copy writing

Qualifications : Bachelor’s or Master’s degree

(Ad agency background will be considered an added advantage.)

At GAP Group, we don’t just build projects — we build visions, cities, and future-ready ecosystems. From real estate and infrastructure to new-age developments, our communication must match the scale of what we create.

As a Senior Copywriter, you will own the brand voice of GAP Group across platforms. You’ll craft sharp, persuasive, and high-impact content that educates, inspires, and converts — while working closely with marketing, design, and leadership teams.

Skills & Requirements

• Exceptional command over English

  with strong creative and conceptual writing skills

• 3+ years

  of full-time experience as a copywriter at a reputed advertising or branding agency
• Ability to write

  Gujarati & Hindi

  content along with English (mandatory)
• Strong ideation skills with the ability to work within a

  structured, fast-paced team setup

• Ownership-driven mindset — able to manage projects independently while coordinating with design, marketing & leadership teams
• Experience working across

  print, digital, web, branding & campaign development

• Must be comfortable with client interactions, presentations, and cross-functional coordination
• Understanding of real-estate, infra, and corporate communication is a plus

Job Responsibilities

• Develop

  fresh ideas, concepts, campaign lines, and brand narratives

  aligned with GAP Group’s positioning in real estate and smart-city development
• Collaborate closely with designers, marketing managers, and leadership to build high-quality communication
• Attend project briefings and client meetings to gather insights and translate them into effective communication
• Create

  content structures, information flows, sitemaps, brand guides

  , and strategic content frameworks
• Write compelling copy for

  websites, brochures, landing pages, social media, films, corporate decks, and marketing collaterals

• Conduct basic research on markets, consumer behaviour and industry benchmarks (real estate, infra, smart city, investment, etc.) to shape long-term and short-term campaigns
• Build brand identities — including

  brand names, taglines, brand stories, mission, vision & value frameworks

• Continuously generate new creative ideas to enhance GAP Group’s marketing and investor communication
• Participate in company upskilling initiatives — workshops, training sessions, and brainstorming forums
• Support HR and internal teams in content creation for events, announcements & corporate culture initiatives