Senior Copywriter

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Budget: 12-15 LPA (Based on current CTC & experience)

ABOUT THOUGHT OVER DESIGN

At Thought Over Design, we build purposeful brands with soul and substance. Over the last decade, we’ve partnered with businesses across industries to shape fresh, future-facing identities.

Today, we’re a growing team of strategists and creatives- and we’re looking for a Senior Copywriter to lead the charge on brand storytelling.

In this role, you’ll own the words. From tone and voice to narratives and taglines, you’ll help bring brands to life across touchpoints - all while working closely with strategy and design to ensure every story is distinct, compelling, and true to the brand.

WHAT THE ROLE ENTAILS

Lead with Language

• Define and develop brand tone of voice and messaging frameworks
• Write manifestos, taglines, campaign ideas, and narratives that shape brand expression
• Turn research and strategy into verbal identities that feel human and resonate deeply

Write Across Mediums

• Craft copy for identity systems, websites, packaging, digital content, and more
• Ensure consistency in voice across all brand expressions
• Translate visual ideas into words that fit and elevate the overall design

Collaborate & Guide

• Partner with strategists and designers to build integrated brand worlds
• Mentor junior writers when needed, and provide constructive feedback
• Own your process: from first draft to final delivery, with polish and precision

WHAT YOU BRING:

• Strategic Thinking: You see the bigger picture using storytelling to solve business challenges and move people.
• Creative Confidence: You’re not just writing lines; you're shaping ideas. You know how to push boundaries while staying on-brand.
• Craft Obsession: You're meticulous about language - structure, grammar, rhythm, and tone. You sweat the small stuff and take pride in getting it right.
• Versatility: No two brands should sound the same and you thrive on developing distinct voices for each.
• Collaborative Energy: You work well across disciplines, offer thoughtful feedback, and support the growth of your team.

WHAT WE ARE LOOKING FOR:

• 7-8 years of copywriting or content strategy experience, ideally in a creative/design studio
• A portfolio that shows off originality, adaptability, and strong strategic thinking
• Deep understanding of verbal identity, storytelling, and brand development
• Experience working with designers, strategists, and clients
• Strong communication and presentation skills

WHAT WE OFFER:

• Direct access to founders and next-gen brands shaping India’s brandscape
• A say in shaping the voice of exciting, purpose-led brands
• A collaborative, cross-disciplinary team that values creativity, strategy, and craft
• Diverse projects across industries and mediums
• A culture that encourages ownership, learning, and curiosity