Senior Copywriter

Role & responsibilities

Here's what the role is really about:

• Youll be working across a wide mix of brands. Fitness, education, lifestyle, tech, and beyond.
• That means your brain needs to move as quickly as your pen (or keyboard). Campaign lines, long-form scripts, social posts, brand manifestos, case studies, brochures, you’ll touch all of it! And you’ll need to bring ideas, not just words.
• We’re NOT looking for someone to “churn" content, we’re looking for someone who understands advertising. The difference is big. Content fills space. Copy creates impact.

Brands we are currently working with :- Himalya | Ujjivan Bank | Dabur | AVT Beverages | Rattan India | Torrent Group | Azim Premji Foundation | Ek Step Foundation.

The non-negotiables:

• You should be perceptive of ads. That means you notice them, you study them, and you ask yourself why they work (or don’t).
• You should have a good grasp of Indian and global culture: trends, films, memes, music, sports. Insights don’t come out of thin air. They come from paying attention to the world.
• You must think like a copywriter, not a blogger. Writing for brands is about stepping into their voice, not pushing your own.
• Your command of language (both written and spoken), should be strong. Words should be your playground, not your stumbling block.
• You should have at least a year of agency experience. We want someone who’s been in the trenches, knows how briefs work, and can handle the pace.
• If you know AI tools, even better. It’s not mandatory, but if you can use tech to make your ideas sharper or faster, we’ll take it.

Preferred candidate profile

In a nutshell

• You’re creative, disciplined, and hungry. Y
• You like cracking problems, not coasting. You enjoy writing, even when it’s hard.
• You’re plugged into culture and ideas, and you know how to turn that awareness into work that feels alive.

The selection process will involve the following three steps:

1. Copy Test

2. Interview with our Group Copy Head / Creative Director

3. Final Discussion with our CEO

Progression to each stage will depend on your performance in the previous round.

PORTFOLIO IS MANDATORY ALONG WITH CV