. Brand Understanding & Alignment:- Decode the brief as shared by supervisors, identifying brand requiremnts and identity, target audience etc- Maintain a deep understanding of the brand's voice, tone, and messaging guidelines, ensuring all copy aligns with the brand's identity and values 2. Content Creation: Produce high-quality, original, and creative written content that aligns with the brand's voice, tone, and style guidelines 3. Copywriting: Write clear, concise, and persuasive copy for various marketing materials including including but not limited to advertisements, product descriptions, website content, social media posts, email campaigns, blog content, scripts, storyboard etc 4. Editing and Proofreading: Review and revise copy to ensure accuracy, clarity, and adherence to brand standards 5. Research: Conduct research to understand the target audience demographics, preferences, and behavior to tailor messaging effectively. Stay up-to-date on industry trends and best practices to create innovative content 6. Time Management: Following of internal TATs. 7. Operations: Adherence to documented SOPs.

1. Client Relationship Management: -Ensure team adherence to the client's brand identity, core values, and USPs to execute digital strategies effectively. -Develop and maintain strong, trusting relationships with clients. -Develop comprehensive brand plans that align with the client's long-term objectives and marketing goals. -Serve as the primary point of contact for all client inquiries, requests, and concerns. -Regularly communicate with clients to understand their needs, objectives, and feedback. -Client onboarding 2. Coordination and collaboration: -Work closely with internal teams, including creative, media, and production, to ensure timely and successful delivery of projects. -Coordinate project timelines, budgets, and deliverables to meet client expectations. -Collaborate with seniors and other departments to conduct brand analysis and extract valuable insights from the data and reports. 3. Quality Check: -Supervise Quality Check and posting on social media platforms. -Attend shoots and music recordings. 4. Timelines and Schedules: -Prioritizing tasks and maintaining timelines and schedules. -Prioritize tasks across various brands ensuring the timely & accurate delivery of client work. -Promptly responding to emails. 5. Research: - Stay up-to-date on industry trends and best practices to create innovative art work to ensure that designs are relevant and effective in capturing the target audience's attention - Conduct competitive and industry analysis to understand the brand positioning, target audience demographics, preferences, and behavior to tailor messaging effectively. - Research on cutting-edge technology to inspire innovative ideas and conceptual breakthroughs. 6. Team Management: -Conduct weekly team meetings to track progress, provide feedback, and mentor teams for proactive problem-solving on client-side and internally -Promote a culture of research and self-development within the team while organizing regular one-on-one feedback discussions with team members 7. Communication: -Communicate regularly with team members to provide updates on status and upcoming deadlines, fostering a collaborative working environment. -Act as POC for internal and external escalations in case the juniors are unable to resolve a problem. 8. Reports: -Ensure timely collection of data and inputs from functional teams for the purpose of social media and brand analysis report creation -Review reports created by juniors for social media and brand analysis. -Review and vet the campaign cost sheets, and financial trackers and create presentations for client and internal meetings. -Lead JSRs to be able to align tasks properly. 9. Time Management: -Following of internal TATs, tasks prioritization, and timely delivery of work. 10. Vendor Management: -Ensure smooth Vendor Management, invoicing, and timely payments. Show more Show less

The ideal candidate will have strong creative skills and a portfolio of work which demonstrates their passion for illustrative design and typography. This candidate will have experiences in working with numerous different design platforms such as digital and print forms. Responsibilities Collaborate with the team to ensure consistency of designs across various media outlets Create compelling and effective logos, designs, print and digital media Maintain awareness of current industry and technology standards, social media, competitive landscape and market trends Qualifications Bachelor's degree in Graphic Design or related field 2-4 years of experience in graphic design Proficient in Adobe Creative Suite Strong communication, conceptual thinking, typography skills and design skills Portfolio of work Show more Show less

Build Internal relationships and gets comfortable with clients. Focus on being a great team player and hungry to learn. Assist in executing research plans and gathering data, learning to use various research tools effectively. Learning all aspects of analysing the client's business and being able to distil unique findings. Has the ability to put research, inputs, and findings into clear presentations. Has the ability to present confidently and clearly to clients and teams. Brings a unique point of view(s) to push the work. Proactively shares insights, new media thinking. Takes a small leadership role (e.g., newsletters, young insights etc.) Takes responsibility for assigned tasks. Seeks feedback to improve. Show more Show less

1. Strategic Planning and Communication: -Develop and communicate Annual Operating Plans (AOP) based on client briefs, adapting them to changes in client needs or digital platform policies. -Lead client pitching process by generating innovative concepts in collaboration with internal teams. 2. Brand Positioning and Differentiation: -Define brand positioning strategies that distinguish clients from competitors and resonate with target audiences. 3. Quality Analysis and Innovation: -Analyze business-as-usual (BAU) operations to identify opportunities for experimentation and innovation. 4. Performance Analysis and Reporting: -Evaluate marketing success through social media reports, identifying improvement areas and demonstrating value to stakeholders. 5. Resource Planning and Contract Management: -Update resource planning quarterly and ensure timely contract renewals, addressing obstacles proactively. 6. Financial Management: -Maintain monthly client P&Ls, ensuring billing targets are met. 7. Brief Review and Approval: -Review and vet client briefs, ensuring alignment with execution plans and strategies. 8. Client Relationship Management: -Conduct regular meetings with clients to understand strategic growth plans and identify upsell opportunities. -Establish clear benchmarks and review timelines to ensure client satisfaction. -Follow up on overdue payments, acting as a point of contact for high-priority escalations. 9. Legal Compliance and Education: -Educate team members on legal considerations, ensuring campaigns adhere to legal boundaries. 10. Strategic Inputs and Innovation: -Provide strategic inputs to competitor analysis, identifying opportunities for process improvements and new business avenues. 11. Team Development and Training: -Conduct weekly team meetings, provide feedback, and mentor teams for proactive problem-solving. -Structure training programs with the L&D team to improve work quality and specific competencies. 12. Team Growth: -Hire capable independent resources that can understand, communicate and execute client briefs accurately Show more Show less

1. Client Relationship Management: -Understand the client's brand identity, core values, and unique selling propositions (USPs) to execute effective campaigns. -Develop and maintain strong, trusting relationships with clients. -Serve as the primary point of contact for all client inquiries, requests, and concerns. -Regularly communicate with clients to understand their needs, objectives, and feedback. 2. Coordination and collaboration: -Work closely with internal teams, including creative, media, and production, to ensure timely and successful delivery of projects. -Coordinate project timelines, budgets, and deliverables to meet client expectations. -Collaborate with cross-functional teams to ideate and conceptualize weekly/monthly content calendars, pitches, and campaigns. - Provide regular updates to clients on the status of the deliverables. 3. Quality Check: -Quality Check and posting on social media platforms. 4.Timelines and Schedules: -Assist managers in prioritizing tasks and maintaining timelines and schedules. -Prioritize tasks across various brands ensuring the timely & accurate delivery of client work. -Promptly responding to emails. 5. Research: - Stay up-to-date on industry trends and best practices to create innovative art work to ensure that designs are relevant and effective in capturing the target audience's attention - Conduct competitive and industry analysis to understand the brand positioning, target audience demographics, preferences, and behavior to tailor messaging effectively. - Research on cutting-edge technology to inspire innovative ideas and conceptual breakthroughs 6. Reports -Ensure timely collection of data and inputs from functional teams for the purpose of social media and brand analysis report creation -Assist in creating reports for social media and brand analysis. -Create & update weekly JSRs. 7. Time Management: -Following of internal TATs, tasks prioritization, and timely delivery of work. 8. Vendor Management: -Invoicing and follow-up on payments. -Maintain relevant trackers with accurate information Show more Show less

Job Purpose: The Copywriter is responsible for maintaining position in the market by contributing to: ● Success of the assigned client account by providing clutter-breaking brand strategy and effective execution of the strategy ● Acquisition of new client accounts by providing clutter-breaking brand strategy during pitches ● Creation of innovative, creative solutions across platforms ● Smooth inter-department collaboration Role Responsibilities & Deliverables: 1. Strategic ● Work with content partners to generate new concepts and opportunities ● Create case studies along with the Account Management team to be used for award entries, partnerships and pitches 2. Communication & Coordination: ● Attend mid-size campaign briefs by the Account Management team ● Meet clients every fortnight to understand clients satisfaction with creative strategy and execution and build relationship 3. Creative Strategy: ● Decode briefs along with the account management team ● Brand strategy & execution plan basis the decoded client brief for campaigns ● Brand strategy for new client pitches ● Pitch mid-size campaigns to clients along with the Account Management team ● Experiment with new content formats that can be utilized for client pitches, client briefs and new partnerships ● Search for new trends and insights that can be utilized for client pitches, client briefs and new partnerships 4. Creative Execution: ● Create contextual, innovative content ● Collaborate with functional teams for executing client briefs ● Work closely with arts & graphics, video and production teams to co-create content Show more Show less

Job Purpose: The Junior Copywriter is responsible for maintaining position in the market by contributing to: ● Success of the assigned client account by providing clutter-breaking brand strategy and effective execution of the strategy ● Acquisition of new client accounts by providing clutter-breaking brand strategy during pitches ● Creation of innovative, creative solutions across platforms ● Smooth inter-department collaboration Role Responsibilities & Deliverables: 1. Strategic ● Work with content partners to generate new concepts and opportunities ● Create case studies along with the Account Management team to be used for award entries, partnerships and pitches 2. Communication & Coordination: ● Attend mid-size campaign briefs by the Account Management team ● Meet clients every fortnight to understand clients satisfaction with creative strategy and execution and build relationship 3. Creative Strategy: ● Decode briefs along with the account management team ● Brand strategy & execution plan basis the decoded client brief for campaigns ● Brand strategy for new client pitches ● Pitch mid-size campaigns to clients along with the Account Management team ● Experiment with new content formats that can be utilized for client pitches, client briefs and new partnerships ● Search for new trends and insights that can be utilized for client pitches, client briefs and new partnerships 4. Creative Execution: ● Create contextual, innovative content ● Collaborate with functional teams for executing client briefs ● Work closely with arts & graphics, video and production teams to co-create content Show more Show less

1. Strategic Planning and Communication: -Develop and communicate Annual Operating Plans (AOP) based on client briefs, adapting them to changes in client needs or digital platform policies. -Lead client pitching process by generating innovative concepts in collaboration with internal teams. 2. Brand Positioning and Differentiation: -Define brand positioning strategies that distinguish clients from competitors and resonate with target audiences. 3. Quality Analysis and Innovation: -Analyze business-as-usual (BAU) operations to identify opportunities for experimentation and innovation. 4. Performance Analysis and Reporting: -Evaluate marketing success through social media reports, identifying improvement areas and demonstrating value to stakeholders. 5. Resource Planning and Contract Management: -Update resource planning quarterly and ensure timely contract renewals, addressing obstacles proactively. 6. Financial Management: -Maintain monthly client P&Ls, ensuring billing targets are met. 7. Brief Review and Approval: -Review and vet client briefs, ensuring alignment with execution plans and strategies. 8. Client Relationship Management: -Conduct regular meetings with clients to understand strategic growth plans and identify upsell opportunities. -Establish clear benchmarks and review timelines to ensure client satisfaction. -Follow up on overdue payments, acting as a point of contact for high-priority escalations. 9. Legal Compliance and Education: -Educate team members on legal considerations, ensuring campaigns adhere to legal boundaries. 10. Strategic Inputs and Innovation: -Provide strategic inputs to competitor analysis, identifying opportunities for process improvements and new business avenues. 11. Team Development and Training: -Conduct weekly team meetings, provide feedback, and mentor teams for proactive problem-solving. -Structure training programs with the L&D team to improve work quality and specific competencies. 12. Team Growth: -Hire capable independent resources that can understand, communicate and execute client briefs accurately

1. Strategic Planning and Communication: - Develop and communicate Annual Operating Plans (AOP) based on client briefs, adapting them to changes in client needs or digital platform policies. - Lead client pitching process by generating innovative concepts in collaboration with internal teams. - Provide strategic inputs to competitor analysis, identifying opportunities for process improvements and new business avenues. - Quality Analysis and Innovation: Analyze business-as-usual (BAU) operations to identify opportunities for experimentation and innovation. - Create compelling case studies and success stories that highlight the achievements and impact of the branch/cluster's work, enabling awards and partnerships 2. Brand Positioning and Differentiation: - Define brand positioning strategies that distinguish clients from competitors and resonate with target audiences. - Brief Review and Approval - Review and vet client briefs, ensuring alignment with execution plans and strategies. 3. Client Relationship Management: - Develop and maintain strong, trusting relationships with clients, ensuring client renewals and upsells - Conduct regular meetings with clients to understand strategic growth plans and identify upsell opportunities. - Establish clear benchmarks and review timelines to ensure client satisfaction. - Follow up on overdue payments, acting as a point of contact for high-priority escalations. - Take final accountability for client pitches and creating annual execution plans & strategies 4. Performance Analysis and Reporting: - Evaluate marketing success through social media reports, identifying improvement areas and demonstrating value to stakeholders. 5. Resource Planning and Contract Management: - Update resource planning quarterly and ensure timely contract renewals, addressing obstacles proactively. - Legal Compliance and Education: Educate team members on legal considerations, ensuring campaigns adhere to legal boundaries. 6. Financial Management: - Maintain monthly client P&Ls, ensuring billing targets are met. 7. Team Management and Development: - Conduct monthly team meetings, provide feedback, and mentor teams for proactive problem-solving. - Structure training programs with the L&D team to improve work quality and specific competencies. 8. Team Growth: - Hire capable independent resources that can understand, communicate and execute client briefs accurately.

The ideal candidate will have strong creative skills and a portfolio of work which demonstrates their passion for illustrative design and typography. This candidate will have experiences in working with numerous different design platforms such as digital and print forms. Responsibilities Collaborate with the team to ensure consistency of designs across various media outlets Create compelling and effective logos, designs, print and digital media Maintain awareness of current industry and technology standards, social media, competitive landscape and market trends Qualifications Bachelor's degree in Graphic Design or related field 2 months - 4 years of experience in graphic design Proficient in Adobe Creative Suite Strong communication, conceptual thinking, typography skills and design skills Portfolio of work

Key Responsibilities Client Leadership Own and grow relationships with senior clients (CMOs, Marketing Heads) Drive strategic brand thinking and consultative problem-solving Lead annual business planning and quarterly performance reviews Team Management Lead a team of Account Managers and Executives Build team capability on strategic thinking, creative feedback, and client presentation Set clear growth KPIs and career tracks for your team Strategic and Creative Oversight Work closely with Strategy, Creative, and Media teams to shape 360 campaigns Translate business problems into sharp creative briefs Pressure-test creative routes with a business-first lens Revenue & Growth Drive organic growth through upselling and cross-selling services Lead commercial negotiations, retainer renewals, and profitability tracking Identify whitespace opportunities across client categories Process & Delivery Ensure timely delivery and quality control across all client deliverables Establish SOPs for collaboration between internal teams Resolve escalations with maturity and strategic tact --- You Should Have 8+ years of experience in digital, mainline or integrated agency roles Proven track record managing ₹5–10Cr+ annual billing portfolios Strong understanding of creative, media, influencer and content marketing Gravitas in client meetings and fluency in marketing, not just advertising Ability to think like a CMO — business-first, not just campaign-first

Job Purpose: The Junior Copywriter is responsible for maintaining position in the market by contributing to: ● Success of the assigned client account by providing clutter-breaking brand strategy and effective execution of the strategy ● Acquisition of new client accounts by providing clutter-breaking brand strategy during pitches ● Creation of innovative, creative solutions across platforms ● Smooth inter-department collaboration Role Responsibilities & Deliverables: 1. Strategic ● Work with content partners to generate new concepts and opportunities ● Create case studies along with the Account Management team to be used for award entries, partnerships and pitches 2. Communication & Coordination: ● Attend mid-size campaign briefs by the Account Management team ● Meet clients every fortnight to understand clients satisfaction with creative strategy and execution and build relationship 3. Creative Strategy: ● Decode briefs along with the account management team ● Brand strategy & execution plan basis the decoded client brief for campaigns ● Brand strategy for new client pitches ● Pitch mid-size campaigns to clients along with the Account Management team ● Experiment with new content formats that can be utilized for client pitches, client briefs and new partnerships ● Search for new trends and insights that can be utilized for client pitches, client briefs and new partnerships 4. Creative Execution: ● Create contextual, innovative content ● Collaborate with functional teams for executing client briefs ● Work closely with arts & graphics, video and production teams to co-create content