Senior Copywriter

As a Creative Copywriter & Brand Strategist at our company, you will have the opportunity to be part of a multidisciplinary creative team shaping next-gen brands. From working on diverse projects ranging from early-stage startups to legacy brand transformations, you will immerse yourself in a culture of autonomy, experimentation, and thoughtful creative work. This role offers you the chance to shape brand strategy at both macro (positioning) and micro (word choice) levels. In this role, you will be responsible for crafting compelling brand narratives, shaping brand identities, and developing communication strategies that drive resonance and conversion. You will leverage your expertise in both the art of words and the logic of brand positioning to build brands that are bold, memorable, and strategic. Key Responsibilities: - Brand Strategy: Lead brand discovery workshops, develop brand positioning, tone of voice, messaging frameworks, and naming systems. Translate insights into actionable brand strategies that inform campaigns, content, and design. Conduct competitor and audience analysis to identify whitespace and differentiation. Collaborate with design teams to bring brand systems to life visually and verbally. - Copywriting: Write and edit high-impact copy across various brand touchpoints such as websites, campaigns, social media, video, packaging, pitch decks, and more. Craft taglines, manifestos, mission/vision statements, and full brand stories. Develop content guidelines and tone-of-voice documents. Review and elevate copy produced by junior writers or freelance contributors. Translate complex briefs into emotionally resonant messaging. - Cross-functional Campaigns: Partner with designers, editors, marketers, and developers to deliver cohesive brand experiences. Present work to clients or stakeholders with strategic rationale and creative confidence. Work closely with marketing and performance teams to ensure brand consistency across paid media, CRM, and SEO content. To apply for this position, please send your resume, portfolio, and a short note about your favorite brand voice (and why) to anmol@lbimedia.in.,