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5.0 - 9.0 years
0 Lacs
karnataka
On-site
As a Creative Copywriter & Brand Strategist at our company, you will have the opportunity to be part of a multidisciplinary creative team shaping next-gen brands. From working on diverse projects ranging from early-stage startups to legacy brand transformations, you will immerse yourself in a culture of autonomy, experimentation, and thoughtful creative work. This role offers you the chance to shape brand strategy at both macro (positioning) and micro (word choice) levels. In this role, you will be responsible for crafting compelling brand narratives, shaping brand identities, and developing communication strategies that drive resonance and conversion. You will leverage your expertise in both the art of words and the logic of brand positioning to build brands that are bold, memorable, and strategic. Key Responsibilities: - Brand Strategy: Lead brand discovery workshops, develop brand positioning, tone of voice, messaging frameworks, and naming systems. Translate insights into actionable brand strategies that inform campaigns, content, and design. Conduct competitor and audience analysis to identify whitespace and differentiation. Collaborate with design teams to bring brand systems to life visually and verbally. - Copywriting: Write and edit high-impact copy across various brand touchpoints such as websites, campaigns, social media, video, packaging, pitch decks, and more. Craft taglines, manifestos, mission/vision statements, and full brand stories. Develop content guidelines and tone-of-voice documents. Review and elevate copy produced by junior writers or freelance contributors. Translate complex briefs into emotionally resonant messaging. - Cross-functional Campaigns: Partner with designers, editors, marketers, and developers to deliver cohesive brand experiences. Present work to clients or stakeholders with strategic rationale and creative confidence. Work closely with marketing and performance teams to ensure brand consistency across paid media, CRM, and SEO content. To apply for this position, please send your resume, portfolio, and a short note about your favorite brand voice (and why) to anmol@lbimedia.in.,
Posted 1 month ago
3.0 - 7.0 years
0 Lacs
maharashtra
On-site
You are an experienced Senior Copywriter with 3-5 years of experience in Advertising or Creative Agencies. You have a talent for creating captivating brand stories, innovative campaign lines, and engaging digital-first copy that resonates with the audience. Your ability to think in taglines and dream in campaigns sets you apart in the industry. In this role, you will be responsible for developing high-concept ideas and creative copy for various platforms including brand campaigns, digital content, films, print, and social media. Collaborating closely with art directors, strategists, and account teams is crucial to deliver impactful and insightful ideas. You will lead the tone-of-voice development for brands across different industries such as fashion, lifestyle, tech, and F&B while also mentoring junior writers and overseeing major campaign narratives. Your portfolio showcases your versatility, from witty one-liners to long-form storytelling, demonstrating a strong understanding of digital platforms and social-first thinking. Your passion for words, craft, and innovative ideas is evident in your work. You excel in building integrated campaign narratives and can work efficiently under tight deadlines without compromising on quality. Experience in writing for fashion, lifestyle, or youth-centric brands, scriptwriting for films and branded content, and a natural flair for writing for Gen Z or luxury tones are considered a bonus. Keeping abreast of trends, cultural moments, and digital language is essential in this role. Your ability to present your work with clarity and confidence internally and externally sets you apart as a Senior Copywriter.,
Posted 1 month ago
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