8 Audience Analysis Jobs

As a Technical Writer, you will be responsible for developing and maintaining various technical documentation such as user manuals, online help systems, installation guides, API documentation, technical specifications, training materials, FAQs, and more. In this role, you will collaborate with subject matter experts (SMEs), engineers, developers, and product managers to ensure accuracy and alignment with product features and user needs. Your expertise in simplifying complex concepts will be crucial in translating technical information into clear, concise, and easy-to-understand language for a non-technical audience. Your primary focus will be on ensuring the accuracy and quality of the documentation by editing, proofreading, and revising it to meet documentation standards and style guides. Understanding the target audience's technical knowledge level is essential as you tailor your writing style, tone, and format of the documentation (text, video, diagrams) accordingly. Additionally, you will work with various documentation tools and software for authoring, publishing, and managing technical content, including content management systems (CMS), graphics editors, and version control systems. This position is for a full-time, permanent technical writer, and fresher candidates are welcome to apply. The benefits include health insurance and provident fund. The work location is on-site.,

Huron is committed to redefining the global consulting landscape by constantly innovating and contributing to the growth of clients, individuals, and communities. At Huron, we strive to empower our clients to drive growth, enhance business performance, and maintain leadership in their respective markets by developing and implementing transformative strategies. As a member of the Huron corporate team, you will play a key role in shaping our business model to adapt to market dynamics, industry trends, and client requirements. Our collaborative team of accounting, finance, human resources, IT, legal, marketing, and facilities management professionals work together to support Huron's strategic objectives and drive sustainable business outcomes. The Growth Enablement Team (GET) at Huron is a dedicated sales support team focused on enhancing sales experiences, efficiency, and win rates. Operating remotely with team members across the US, Canada, and India, GET supports various industries and capabilities within Huron. As a Sales Enablement Associate based in India supporting the healthcare industry, you will be responsible for developing key deliverables for sales opportunities, including proposals, RFP responses, and oral presentations. In this role, you will be instrumental in creating compelling presentations that effectively communicate our proposals and project objectives. Working closely with the US- and Canada-based GET and sellers, you will be involved in supporting multiple oral opportunities simultaneously. Your responsibilities will include developing visually engaging presentations, collaborating on content, tailoring presentations to different audiences, creating compelling narratives, designing slides, visualizing data, integrating multimedia elements, incorporating feedback, ensuring quality assurance, and managing the development process proactively. Additionally, you will provide training and support to team members on effective presentation techniques and tools, assist in maintaining Huron's sales asset management system, Seismic, complete advisory support requests, enhance sales content through special projects, and contribute to GET improvement initiatives. To excel in this position, you must possess excellent attention to detail, proficiency in PowerPoint, strong organizational skills, and the ability to collaborate effectively across different levels and roles. The ideal candidate will have a minimum of 4+ years of relevant business experience, preferably in consulting or sales enablement. Proficiency in written and oral English, effective communication skills, proactive approach, strong time management abilities, willingness to learn new tools and processes, and a customer-centric attitude are essential for success in this role. If you are a proactive and detail-oriented individual with a passion for sales enablement and a drive to contribute to Huron's success, we invite you to join our team in India and help shape the future of our business. Position Level: Associate Country: India,

As a Creative Copywriter & Brand Strategist at our company, you will have the opportunity to be part of a multidisciplinary creative team shaping next-gen brands. From working on diverse projects ranging from early-stage startups to legacy brand transformations, you will immerse yourself in a culture of autonomy, experimentation, and thoughtful creative work. This role offers you the chance to shape brand strategy at both macro (positioning) and micro (word choice) levels. In this role, you will be responsible for crafting compelling brand narratives, shaping brand identities, and developing communication strategies that drive resonance and conversion. You will leverage your expertise in both the art of words and the logic of brand positioning to build brands that are bold, memorable, and strategic. Key Responsibilities: - Brand Strategy: Lead brand discovery workshops, develop brand positioning, tone of voice, messaging frameworks, and naming systems. Translate insights into actionable brand strategies that inform campaigns, content, and design. Conduct competitor and audience analysis to identify whitespace and differentiation. Collaborate with design teams to bring brand systems to life visually and verbally. - Copywriting: Write and edit high-impact copy across various brand touchpoints such as websites, campaigns, social media, video, packaging, pitch decks, and more. Craft taglines, manifestos, mission/vision statements, and full brand stories. Develop content guidelines and tone-of-voice documents. Review and elevate copy produced by junior writers or freelance contributors. Translate complex briefs into emotionally resonant messaging. - Cross-functional Campaigns: Partner with designers, editors, marketers, and developers to deliver cohesive brand experiences. Present work to clients or stakeholders with strategic rationale and creative confidence. Work closely with marketing and performance teams to ensure brand consistency across paid media, CRM, and SEO content. To apply for this position, please send your resume, portfolio, and a short note about your favorite brand voice (and why) to anmol@lbimedia.in.,

About Data Axle: Data Axle Inc. has been an industry leader in data, marketing solutions, sales, and research for over 50 years in the USA. Data Axle now has an established strategic global center of excellence in Pune. This center delivers mission-critical data services to its global customers powered by its proprietary cloud-based technology platform and by leveraging proprietary business and consumer databases. Data Axle India is recognized as a Great Place to Work! This prestigious designation is a testament to our collective efforts in fostering an exceptional workplace culture and creating an environment where every team member can thrive. General Summary: We are looking for an experienced Search Engine Marketing (SEM) Specialist to develop, implement, and optimize paid search campaigns across Google Ads and Microsoft Ads. The ideal candidate will have a deep understanding of B2B paid search strategies, strong analytical skills, and experience handling large budgets to drive high-quality leads and conversions. Roles & Responsibilities: Strategy & Execution: - Develop and implement data-driven SEM strategies to meet business objectives, focusing on lead generation, customer acquisition, and ROI maximization. - Manage, monitor, and optimize PPC campaigns on Google Ads, Microsoft Ads, and other relevant platforms. - Continuously research industry trends, competitors, and market dynamics to refine SEM strategies. - Identify new audience targeting opportunities, including remarketing and lookalike audiences, to maximize engagement and conversions. Campaign Management & Optimization: - Conduct thorough keyword research, audience analysis, and competitive benchmarking. - Develop and execute ad copy strategies, A/B testing, and landing page optimizations. - Utilize smart bidding strategies (e.g., Target CPA, ROAS, Enhanced CPC) to improve campaign efficiency. - Optimize campaign structure, ad formats, extensions, and landing pages to improve Quality Score and lower cost per acquisition (CPA). Performance Monitoring & Reporting: - Track and analyze KPIs (CTR, CPC, Conversion Rates, ROAS, Quality Score, etc.) to measure campaign success. - Provide detailed performance reports and actionable insights to leadership, explaining variances and identifying growth opportunities. - Conduct regular audits of campaigns to identify areas for improvement and ensure compliance with best practices. - Utilize tools such as Google Analytics, Adobe Analytics, SEMrush, and other competitive research platforms to gain deeper insights into campaign performance. Collaboration & Continuous Improvement: - Work closely with content, design, and analytics teams to improve ad creatives, landing pages, and conversion rates. - Partner with the SEO team to create a cohesive search strategy. - Stay up to date with the latest trends in SEM, automation, AI-driven bidding, and industry changes to maintain a competitive edge. Requirements: - 5+ years of experience in managing paid search campaigns, preferably in a B2B marketing environment. - Proven expertise in Google Ads, Microsoft Ads, Display, and Remarketing campaigns. - Experience managing large-scale PPC budgets and optimizing campaigns for maximum ROI. - Strong analytical skills with hands-on experience using Google Analytics, Adobe Analytics, and SEMrush.,

As an AVP, Marketing technology audience analyst at Synchrony, you will play a crucial role in understanding, building, and tracking audiences across various platforms to optimize current audience campaigns and shape future strategies. Your responsibilities will include performing audience analyses using internal and external data sources, creating data personas, and collaborating with marketing partners to identify trends and opportunities. Additionally, you will work closely with cross-functional teams to collect data for audience insights and manage the workflow for audience segments in programmatic and personalization campaigns. To excel in this role, you should possess a Bachelor's Degree with at least 5 years of experience in mining and analyzing digital audience performance in the financial domain. You should also have a strong background in enterprise-level data sciences, analytics, and customer intelligence, with a minimum of 3 years of experience in digital marketing within platforms such as CDP, DMP, DV360, Google Analytics, and more. Desired characteristics for this role include proven experience in analyzing massive data sets, proficiency in data mining techniques using programming languages like Python, SQL, and Java, and leadership skills in working with cross-functional partners to achieve mutual goals. Familiarity with analytic platforms and tools such as Hadoop, R, Hive, and Tableau, as well as knowledge of probability and statistics, machine learning, and artificial intelligence, are highly valued. You should be able to compile and analyze data from paid media and digital marketing campaigns, provide strategic recommendations to client/product teams, and demonstrate expertise in data management and analytics. Your ability to think creatively, synthesize insights, and lead strategic discussions will be essential in driving business decisions and achieving tangible results. Experience in Agile methodologies and consumer financial services organizations is a plus. If you meet the eligibility criteria of having a Bachelor's Degree with 5+ years of experience in digital audience performance analysis, or relevant experience without a degree, and are interested in working from 2:00 PM to 11:00 PM IST, you are encouraged to apply for this Level 10 role within the Marketing team at Synchrony.,

As an AVP, Marketing Technology Audience Analyst at Synchrony, you will play a crucial role in understanding, building, and tracking audiences across various platforms. Your primary focus will be on developing best practices for audience governance and supporting the broader audience strategy development. Your responsibilities will include performing audience analyses using internal and external data sources to optimize current audience campaigns and shape future campaign strategies. You will create data personas, collaborate with marketing partners to identify trends and audience opportunities, and work with cross-functional teams to collect data for audience insights. Additionally, you will be responsible for building audiences, managing the workflow from CRM data onboarding to audience segment delivery for programmatic and personalization campaigns. You will establish partnerships with cross-functional teams to understand their business needs and goals, delivering processes and opportunities accordingly. To qualify for this role, you should have a Bachelor's Degree with at least 5 years of experience in mining and analyzing digital audience performance. Alternatively, a minimum of 7 years of relevant experience in the financial domain will be considered in lieu of a degree. You should have a strong background in enterprise-level data sciences, analytics, and customer intelligence, with at least 3 years of professional digital marketing experience. Desired characteristics for this role include proficiency in data mining techniques and analytic programming languages such as Python, SQL, Java, SAS, and others. You should have leadership experience working with cross-functional partners and familiarity with analytic platforms and tools like Hadoop, R, Hive, and Tableau. Experience in areas such as probability and statistics, machine learning, and artificial intelligence will be advantageous. As an ideal candidate, you should be able to execute analyses with massive data sets, collaborate effectively with diverse teams, and provide strategic recommendations based on data insights. You should be a creative thinker with a history of synthesizing insights to drive business decisions and lead strategic discussions. If you meet the eligibility criteria and possess the required skills and experience, we encourage you to apply for this role. This is a Level 10 position, and the work timings are from 2:00 PM to 11:00 PM IST. For internal applicants, it is essential to understand the criteria and mandatory skills needed for the role before applying. Informing your manager and HRM, updating your professional profile, and ensuring your resume is up to date are crucial steps in the application process. Employees at Level 8 and above who meet the specified tenure requirements are eligible to apply. Join us at Synchrony and be part of a dynamic team that drives ROI, elevates brand presence, and fosters a culture of innovation in the ever-evolving market landscape.,

Job Overview We are seeking an experienced Senior Content Writer to join our team in Hyderabad on a full-time basis. The ideal candidate will be responsible for developing engaging and innovative content strategies that resonate with our audience. This role requires creativity, attention to detail, and the ability to craft compelling narratives that align with our brand values and business objectives. Qualifications and Skills Proven experience in developing and executing effective content strategies that drive engagement. Exceptional copywriting skills, with the ability to craft clear, compelling, and persuasive content. Strong research abilities to gather relevant information and ensure content accuracy and depth. Storytelling expertise to convey the brand's message in an engaging and relatable manner. Proficiency in proofreading to ensure all content is free from errors in grammar, punctuation, and style. Experience with creating social media content that aligns with brand goals and audience preferences. Ability to conduct audience analysis to tailor content that meets the needs and interests of different demographic segments. Scriptwriting skills for video content that captivates and informs the audience, enhancing their visual experience. Roles and Responsibilities Develop and implement comprehensive content strategies that align with business goals and audience preferences. Create, edit, and proofread a variety of written materials, including articles, blog posts, and social media updates. Collaborate with the marketing team to ensure consistent brand messaging across all content channels. Conduct thorough research to support content creation with accurate and up-to-date information. Utilize storytelling techniques to enhance brand narratives and foster customer engagement. Monitor and analyze content performance metrics to refine and improve future content strategies. Engage in brainstorming sessions to generate innovative content ideas that resonate with target audiences. Manage editorial calendars to ensure timely and consistent content publication across platforms.

Having 6 month to 5 years of exp is in content writing. Generate high-quality, professional content. Handling social media posts, eBooks and websites. Editing and Proofreading, SEO. Interested candidate directly share their cv on Whatsapp: 8007867303