Senior Copywriter & Brand Strategist

Role Overview

LBI Media is looking for a Creative Copywriter & Brand Strategist to craft compelling brand narratives, shape brand identities, and develop communication strategies that drive resonance and conversion. Youll straddle both worlds the art of words and the logic of brand positioning to build brands that are bold, memorable, and strategic.

Key Responsibilities

? Brand Strategy

• Lead brand discovery workshops with internal teams and clients.
• Develop brand positioning, tone of voice, messaging frameworks, and naming systems.
• Translate insights into actionable brand strategies that inform campaigns, content, and design.
• Conduct competitor and audience analysis to identify whitespace and differentiation.
• Collaborate with design teams to bring brand systems to life visually and verbally.

? Copywriting

• Write and edit high-impact copy across brand touchpoints websites, campaigns, social, video, packaging, pitch decks, and more.
• Craft taglines, manifestos, mission/vision statements, and full brand stories.
• Develop content guidelines and tone-of-voice documents.
• Review and elevate copy produced by junior writers or freelance contributors.
• Translate complex briefs into emotionally resonant messaging.

? Cross-Functional Collaboration

• Partner with designers, editors, marketers, and developers to deliver cohesive brand experiences.
• Present work to clients or stakeholders with strategic rationale and creative confidence.
• Work closely with marketing and performance teams to ensure brand consistency across paid media, CRM, and SEO content.

Key Skills & Requirements

• 35 years of experience in branding, copywriting, or creative strategy ideally in an agency, studio, or in-house creative team.
• Portfolio that demonstrates conceptual thinking, storytelling ability, and strategic clarity.
• Experience building brand voice and messaging systems from the ground up.
• Outstanding writing and editing skills across long-form, short-form, and UX copy.
• Understanding of cultural trends, market positioning, and consumer psychology.
• Strong presentation and client-facing communication skills.
• Bonus: Experience with naming, content marketing, or SEO copy.

Why Join Us

• Be part of a multidisciplinary creative team shaping next-gen brands.
• Work on diverse projects from early-stage startups to legacy brand transformations.
• Culture of autonomy, experimentation, and thoughtful creative work.
• Opportunity to shape brand strategy at both the macro (positioning) and micro (word choice) levels.

To Apply:

Please send your resume, portfolio, and a short note about your favorite brand voice (and why) to [HIDDEN TEXT] and [HIDDEN TEXT].