Senior Content Writer

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Job Summary

The Content Manager will be responsible for planning, producing, editing, and supervising content across all digital channels. The role requires a strong writer who can manage and guide freelance content writers while maintaining strict quality, consistency, and publishing discipline.

This position demands an individual with excellent editorial judgment, attention to detail, strong organisational capability, and the ability to coordinate smoothly with designers and video editors to ensure every piece of content is accurate, visually aligned, and brand-compliant.

The role is hands-on: writing, editing, reviewing visual assets, handling repurposing, and ensuring timely publishing across platforms.

Key Responsibilities

Content Planning & Coordination

• Develop, maintain, and execute the monthly and weekly content calendar.
• Work closely with the SEO, marketing, design, and video teams to identify content priorities, themes, and requirements.
• Drive content ideation sessions and refine topic lists based on brand goals, SEO insights, and audience needs.

Freelance Writer Management (Core Function)

• Manage a pool of freelance writers by assigning briefs, following up on timelines, providing feedback, and ensuring consistent quality.
• Prepare structured content briefs that include objectives, references, guidelines, and keyword expectations.
• Review submitted drafts, make necessary edits, and ensure writers meet brand voice, structure, and clarity expectations.
• Provide guidance to help writers improve the depth, accuracy, and narrative flow of their submissions.
• Maintain strong communication and accountability with all contributors to ensure a stable content pipeline.

Content Writing & Editing

• Write content when required, including blogs, scripts, website pages, ads, captions, and long-form educational material.
• Edit and polish writer submissions to improve flow, accuracy, readability, SEO alignment, and overall quality.
• Conduct thorough proofreading to eliminate errors and ensure all content meets editorial standards before moving to design or publishing.

Design, Creative & Video Team Coordination

• Collaborate with graphic designers to develop visual assets such as banners, thumbnails, illustrations, infographics, presentation slides, and marketing graphics.
• Review and approve all visual creatives to ensure they reflect the content accurately and follow brand guidelines.
• Work with video editors to refine scripts, check sequencing, verify factual accuracy, and maintain consistency in messaging across all video formats...YouTube videos, shorts, reels, testimonials, educational clips, ads, and more.

Publishing & Multi-platform Distribution

• Oversee the publishing workflow across blogs, YouTube, Instagram, LinkedIn, Facebook, Google My Business, and other channels.
• Ensure proper formatting, metadata optimization, tagging, scheduling, and structuring for every content piece.
• Maintain a clean, timely, and error-free publishing pipeline.

Content Repurposing

• Convert long-form content into a wide range of derivative formats without limiting to a fixed list.
• This includes transforming blogs, scripts, event content, or raw footage into formats such as carousels, short-form videos, reels, narrative summaries, newsletters, slides, infographics, visual explainers, emailers, bite-sized social snippets, knowledge posts, case studies, quotes, FAQs, landing page content, and other formats required for campaigns, events, or product promotions.
• Ensure each repurposed asset maintains accuracy, brand tone, and high production quality.

Community & Platform Engagement Oversight

• Supervise content efforts across Quora, Reddit, and other community platforms.
• Ensure responses and posts reflect the brand voice and maintain professionalism.

Documentation & Reporting

• Keep all content trackers, calendars, sheets, and documents updated with submissions, revisions, approvals, and publishing statuses.
• Prepare weekly and monthly status reports for internal review and performance tracking.

Workflow, SOP & Process Improvement

• Identify bottlenecks across writing, editing, visual creation, and publishing workflows.
• Update SOPs, naming conventions, folder structures, and approval flows to improve efficiency and reduce turnaround time.
• Implement systems that strengthen coordination between writers, designers, video editors, and internal teams.

Required Skills & Capabilities

• Excellent writing, editing, and proofreading skills with a strong command of English.
• Ability to coordinate and guide freelance writers with clarity and consistency.
• Strong understanding of SEO fundamentals, content structure, readability, and user-focused writing.
• Ability to assess creative quality in visuals and videos and provide corrective direction.
• Strong organisational skills to manage multiple projects, contributors, and deadlines simultaneously.
• Proficiency in Google Workspace and familiarity with CMS tools and social media publishing workflows.
  

Preferred Qualifications

• Bachelor’s or Master’s degree in Journalism, Literature, Communications, Mass Media, Marketing, or related fields.
• Prior experience in content writing, editing, or content coordination (freelance experience is acceptable).
• Understanding of analytics and performance tracking.