Job
Description
GlobalData is a world leading provider of data and analysis for Consumer, Technology, and Lifesciences businesses. With offices in all major markets, we work with global brands delivering unique data and insight to enable informed business decisions, through a range of research services. These include online Intelligence Centres, reports, and consultancy services. We have over 40 years’ corporate experience with expertise in market planning and development, innovation and new product development, customer acquisition, competitive intelligence, and strategic planning. GlobalData Consumer is the only data and analytics provider in this sector to cover the entire value chain from suppliers, manufacturers and distribution channels to trends and insights on consumer behaviour and market trends. GlobalData Consumer has a long-held reputation for providing valuable and in-depth market research initially built up in beverages, and now operates across the entire FMCG market and related industries, including packaging, ingredients, soft drinks, beer, retail, foodservice, wines & spirits, cosmetics & toiletries and food. Building on our 40 years of experience, we have continually enhanced and refined our specialist research skills and market intelligence tools. We specialise in producing in-depth market insights reports through qualitative and quantitative in-country analysis as well as offering clients a bespoke consultancy service tailored to address each client’s specific business needs. Key Responsibilities: As a Senior Consultant it will be your responsibility to set the high standards required of consultants within the team. This will include understanding the reasoning behind a consulting project, the client’s agenda and the priorities of the different project elements. Demonstrate the ability to identify and structure project-related issues, analyse these and develop ecommendations. Use established conceptual strategy and marketing frameworks for analysing data and communicating project results. Senior consultants require a strong ability to; • Think analytically yet retain creativity and be innovative • Understand business processes in the Consumer space • Develop expertise within the Consumer Goods, Foodservice, Packaging sectors • Deliver in-depth research to produce accurate, high quality deliverables for our Clients • Track market performance and identify opportunities • Gain competitive intelligence and monitor strategies • Identify customer insights and trends per sector • Understand our client needs and support strategy development • Provide insight and strong recommendations, demonstrating thought leadership for our clients • Work as part of a team to ensure content is produced to meet deadlines and high quality • Assist project teams to strengthen client relationships • Display enthusiasm and energy Roles & Responsibilities Primary & Market Research Skills • Effectively plan surveys to ensure question structure and response types maximise results in the output format required. • Ability to use clear logic and flow, with effective prompts and notes for scripters. • To predict and prevent likely biases in samples. • Develop an Ability to accurately script / code surveys into survey tools such as Nebu, Qualtrix, and Survey Monkey. Secondary Research Skills • Extensive understanding of source coverage, definitions and segmentation and developed ability to modify to fit internal standards. • Possesses an advanced understanding of research storyboarding and is able to successfully apply the technique to both their own and others' work. • Ability to determine and use the highest quality sources, accurate transposition of secondary data, effective checking of base source coverage, definitions, segmentation and taking appropriate action. • Summarizing and collating findings to form/add value to final deliverables. Comfortable user of advanced online search techniques across a range of search engines. Analysis Skills • Strong knowledge or interest in developing specialist consumer industry knowledge (FMCG). • Work towards being recognised by the industry as a leading source of strategic insight • Ability to understand client's key strategic objectives and align analysis outputs to them. • Capability to create analysis frameworks and use those to develop strategic recommendations. • Devise clear and actionable recommendations based upon analysis and understanding of industry dynamics. • Develop creative solutions to research and analysis problems - displaying tenacity and creative, yet robust, thinking about how to overcome data gaps yet still produce compelling analysis. • Ability to read and analyse company accounts - understanding basic principles and use basic analysis ratios (acid test etc) • Strong understanding of how to interpret client's key strategic objectives and able to align analysis outputs to them • Able to train others to independently produce robust conclusions and recommendations Data Analysis • Strong knowledge of MS Excel (or similar), highly skilled in V-lookups, H-lookups, IF, COUNTIF, be to use/build Pivot table tools in excel. Power Bi, Tableau is desired. • Knowledge of modelling and be able to effectively clean input data, inspect and transform to support delivery of the project. • Interest in data modelling techniques, such as linear regression, multi-variate regression, smoothing techniques. • Understanding of following best practices in terms spreadsheet and model design. • Decide on the most appropriate inputs (often drivers) and reflect in models how they affect what is being modelled, forming solid conclusions. • Skilled at statistical/logical techniques to describe trends and evaluate data. • Strong use of per capita measures, growth rates and benchmarking. • Using analytical and logical reasoning to gain information/knowledge from data, to provide informed suggestions/guidance in client deliverables. • Understand how changes in drivers might affect future market development and able to update models accordingly. • Competent in effective scrutineering of own outputs, producing deliverables presented and formatted to be client facing, able to provide clear audit trails with full explanation of all assumptions and manipulations. • Able to conduct highly complex checks on the output of others, as well devise highly effective sense checks using not only existing data sets (per capita etc), as well as checking that the logic of assumptions holds true across main patterns within the data (i.e. data is "internally consistent") Report & Presentation Skills • Ensures consistency between their own outputs and others produced within their team • Producing insightful and impactful written content, mainly delivered in PowerPoint, but also in Microsoft Word where necessary. • Strong use of concise Business English coupled with engaging text and supporting visuals aids. Reports and analysis are expected to be submitted to management at “client-ready” level and meet high quality standards, with minimal need for significant revisions. • Experience in designing templates aligned to scope, and requirements for data. • Ability to develop clear and informative conceptual graphics explaining either data or an analytical concept. • Effective use of excel graphical tools - including basic line charts, scatterplots but extending out to more complicated approaches (bubble charts, line and chart combinations etc) Delivery of clear and compelling data visualisation packages, such as Tableau. • Confident in presenting internally and externally, with enthusiasm for the topic in order to effectively engage the audience. Fully competent at stating and defending the research methodology and sources and answering questions related to the research topic. Knowledge & Expertise • Strong knowledge or interest in developing specialist consumer industry knowledge • Ability to identify the nuances within a trend and to distinguish long term trends from short term fads. • Awareness of basic market trends in context - does X% growth represent weak, moderate, strong performance for this type of market. • Capability to understand the difference between real and nominal growth and ability to graphically depict this in market models. • Macro-Economic & Socio-Demographic Understanding as well as Supply/Value Chain Understanding, by Sector • Ensures a sound understanding of key country market contexts, which are then reflected in analysis. • Understand client's key strategic objectives and align analysis outputs to them. • Able to deliver clear and actionable recommendations based upon analysis and understanding of industry dynamics. • Linking consumer trends to actionable product recommendations and examples relevant to clients and the markets they operate in. • Consistently able to convert understanding into high-value recommendations & take outs • Comprehensive understanding of macro-economic and social background contexts reflected in analysis Commitment to D&I and EEO : We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, GlobalData is proud to be an Equal Opportunity Employer. GlobalData is determined to ensure that no applicant or employee receives less favorable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, race, or is disadvantaged by conditions or requirements which cannot be shown to be justifiable Show more Show less
