Senior Business Development Manager

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Role Overview

Senior Business Development Manager – HRM

Key Responsibilities

• Develop and implement

  strategic plans

  to hunt and grow enterprise and mid-market HR-tech/HRM SaaS accounts. 
• Plan and execute effective

  account growth strategies

  through upsell and cross-sell across modules (HRIS, Payroll, ATS, PMS, LMS, Timesheet, etc.). 
• Retain clients and build strong, trusting relationships with

  multiple stakeholder groups

  — CHROs, HR Heads, Talent Leaders, IT, Finance. 
• Identify and articulate the

  value addition

  of Viyona Fintech’s HRM SaaS products to customer operations; present insights to drive deeper value realization.  
• Recommend strategic product improvements by tracking

  industry trends, evolving HR needs, and client feedback

  .  
• Communicate and coordinate with internal teams (Product, Tech, Customer Success, Implementation) to deliver

  complete and timely solutions

  . 
• Take full

  revenue responsibility

  for your territory to focus on scaling growth accounts, acquiring new clients, and maximizing product adoption. 
• Demonstrate strong proficiency in

  sales planning, territory management, and pipeline execution

  . 
• Forecast account and territory revenue accurately using a

  data-driven approach

  . 

Required Skills & Competencies

• Strong understanding of

  SaaS sales, HR tech products, and HR digital transformation trends

  . 
• Proven ability to manage

  CXO-level relationships

  and influence decision-makers. 
• Excellent communication, presentation, and business writing skills. 
• Strong analytical, consultative selling, and negotiation capabilities. 
• Ability to identify opportunities, plan account strategies, and drive execution independently. 
• Self-motivated, entrepreneurial mindset with high ownership and accountability. 
• Capability to manage long sales cycles and complex enterprise deals. 

Experience & Qualification

• 3-4 years

  of experience selling SaaS products (HRM/HR Tech experience preferred). 
• Proven track record of achieving revenue targets in B2B SaaS sales. 
• Bachelor's degree in business, HR, Marketing, IT, or related field. 
• MBA/PGDM in Sales, HR, or Marketing is an added advantage. 

Key Performance Indicators (KPIs)

• Revenue Achievement:

  Monthly/quarterly sales and account expansion targets. 

• Account Growth:

  Number of upsell/cross-sell modules added per client. 

• New Client Acquisition:

  Enterprise and mid-market accounts won. 

• Customer Retention:

  Renewal rate and client satisfaction score. 

• Pipeline Health:

  Lead quality, conversion ratio, and forecasting accuracy. 

• Value Realization:

  Adoption of key HRM modules and usage depth.