Senior Business Development Manager

Senior Business Development required -

EMPLOYMENT TYPE

Full-time + Hybrid

LOCATION

Gurugram / Bengaluru / Mumbai

REMUNERATION

- Fixed: INR 12 Lacs Per Annum (CTC)

- Target Based Incentive: 3% on Total Project Billing

KEY OBJECTIVES

• Achieve the organisation’s annual revenue and client acquisition targets.
• Build strong, long-term relationships with key agencies, brands, and corporate partners.
• Develop a consistent pipeline of advertising film and content projects.
• Strengthen the company’s market position within the ad-film, corporate and digital content ecosystem.
• Collaborate cross-functionally to ensure client satisfaction and repeat business.

KEY RESPONSIBILITIES

Business Development & Strategy

• Develop and execute quarterly and annual business growth plans aligned with organisation goals.
• Identify and target potential clients in relevant industries (FMCG, beauty, automotive, fashion, lifestyle, tech, etc.).
• Create effective go-to-market and pitch strategies for each segment.
• Work closely with leadership to define pricing structures and business models.
• Maintain awareness of industry movements, agency account shifts, and upcoming campaign opportunities.

Client Acquisition & Account Management

• Prospect, approach, and convert new clients and agencies through presentations, meetings, and proactive outreach.
• Develop compelling pitch decks and proposals with the creative and production teams.
• Own the end-to-end sales cycle — inquiry, pitch, negotiation, and contract closure.

• Manage post-project client feedback and maintain high client satisfaction.
• Nurture existing accounts for repeat and referral business.

  Creative & Production Collaboration

• Collaborate with Producers, Directors, and Creative Leads to align business opportunities with production capabilities.

• Ensure creative alignment and commercial feasibility during negotiations.

• Support in developing treatment notes, showreels, and pitch materials.

• Track project status for timely delivery and client communication. REQUIRED QUALIFICATIONS, SKILLS & EXPERIENCE

• Graduate in Business, Marketing, Media, or related field; MBA preferred.

• 7–10 years in business development within advertising, media, or film production.

• Understanding of ad film production, agency workflows, and creative pitching.

• CRM tools, MS Office, presentation tools, budgeting tools.

• Understanding of video production, ad filmmaking, creative and production workflows (preferred).

• Negotiation, presentation, relationship building, creative collaboration.
• Strong industry network; willingness to travel for client meetings.
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• KEY PERFORMANCE INDICATORS (KPIs)

The following performance indicators will be used to evaluate the Senior Business Development Nomad’s quarterly and annual performance.

• Achieve the defined annual revenue target ₹3 Crores from new client acquisitions, measured quarterly and annually.
• Maintain a total revenue contribution of at least 25–30% of the company’s top-line on a consistent basis.
• Onboard 3–5 new clients or agencies per quarter, expanding the company’s active portfolio.
• Maintain an average project value (APV) in the range of ₹5,00,000–₹15,00,000 per project, focusing on quality and profitability.
• Ensure a repeat business ratio of 60% or higher, reflecting sustained client satisfaction and trust.
• Achieve a pitch win rate of 30–40% across all proposals and presentations.
• Maintain an average lead-to-closure time of 45 days or less, ensuring efficient conversion from opportunity to deal.
• Maintain an active sales pipeline with a total value equal to or exceeding three times the quarterly revenue target, ensuring healthy business continuity.
• Keep forecast accuracy within ±10% variance, reflecting strong planning and reporting discipline.
• Deliver a gross profit margin of 20–25% or higher on each project, balancing creative ambition with financial sustainability.
• Participate in 6–8 key industry events or networking activities per year, strengthening the company’s visibility and relationships in the advertising and production ecosystem.
• Establish 3–5 new strategic alliances per quarter, such as agency tie-ups, director collaborations, or brand partnerships that expand business potential.
• Demonstrate an increasing trend in mentions, referrals, and collaborations year-over-year, reflecting improved brand presence and market influence.

BEHAVIOURAL EXPECTATIONS

-Professional representation of the company in all client interactions.

-Transparency and ethical conduct in negotiations.

- Solution-oriented attitude in addressing challenges.

-Collaborative approach across creative and production teams.

- Continuous learning and passion for advertising and storytelling.

EMPLOYMENT TYPE

Full-time + Hybrid

LOCATION

Gurugram / Bengaluru / Mumbai

REMUNERATION

- Fixed:

Target Based Incentive: