Senior Brand Manager

Role Summary

Senior Brand Manager

Key Responsibilities

Brand Architecture & Narrative Development

• Strengthen the Ananta master brand and its sub-brands through unified messaging and differentiated storytelling.
• Craft property-specific narratives that highlight heritage, wellness, wildlife, design, and community engagement.
• Collaborate with the founding family to align brand expression with the legacy and future vision of the group.

Content Strategy & Campaign Execution

• Lead the content calendar across all Ananta digital platforms including Instagram, LinkedIn, YouTube, and B2B handles.
• Translate brand campaigns into digital-first storytelling experiences.
• Guide editorial, influencer, and PR content to ensure tone, voice, and visual identity are consistent and compelling.

Performance Insight & Market Intelligence

• Analyze brand health metrics (reach, recall, sentiment, engagement) and translate insights into actionable brand strategies.
• Benchmark against key competitors in the luxury wellness and eco-tourism segments; track trends in ESG-conscious travel, destination weddings, digital nomadism, and experiential luxury.

Influencer Partnerships & Collaborations

• Curate influencer journeys and collaborative campaigns.
• Build long-term partnerships with creators, artists, and mindful lifestyle leaders that align with Ananta’s ethos.
• Design influencer briefing kits and content KPIs to ensure authentic storytelling and strategic ROI.

Platform Management & Digital Presence

• Own and optimize Ananta’s presence across owned, earned, and paid channels.
• Partner with digital agencies to amplify content via SEO, PPC, and social media advertising.
• Ensure consistency across OTA listings, partner sites, media mentions, and third-party content.

Sustainability, Wellness, and Community-Driven Brand Integration

• Ensure that sustainability initiatives, wellness programs, and local collaborations are woven into brand storytelling.
• Track and present brand impact stories—like biodiversity support, conservation and zero-waste initiatives—to internal and external stakeholders.

Ideal Profile

• 6–10 years in brand management, content strategy, or hospitality marketing, ideally within luxury, eco-travel, or lifestyle sectors.
• Deep understanding of hospitality trends, sustainability narratives, and digital engagement strategies.
• Strong visual and verbal storytelling skills; ability to brief designers, writers, and agencies.
• Analytical mindset with comfort in data tools, reporting platforms, and insight development.
• Passionate about nature, design, and curating meaningful guest experiences.