Senior Brand Manager

Senior Brand Manager

• Develop and execute annual brand plans aligned with business goals.
• Own brand architecture, positioning, and tone of voice across touchpoints.
• Conduct market, competitor, and category analysis to identify brand opportunities.

Marketing & Campaign Management

• Lead the development and execution of 360 marketing campaigns (ATL, BTL, Digital).
• Collaborate with creative, media, and digital agencies for campaign development.
• Manage NPD (New Product Development) launches, seasonal promotions, and consumer activations.

Consumer & Market Insight

• Interpret consumer trends, preferences, and insights to steer brand decisions.
• Conduct regular research studies (Usage & Attitude, concept testing, brand health tracking).

Cross-Functional Collaboration

• Work closely with Sales, R&D, Packaging, Trade Marketing, and Supply Chain to deliver brand objectives.
• Partner with finance and supply chain teams to track brand P&L and optimize costs.

Digital & E-commerce Integration

• Build brand presence and salience across digital platforms and e-commerce channels.
• Partner with performance marketing teams to support D2C and online retail strategies.

Innovation & Product Lifecycle

• Identify white spaces and lead the innovation pipeline development.
• Drive end-to-end project management from concept to shelf.

Team Leadership (if applicable)

• Mentor and manage junior brand managers or interns.
• Foster a performance-driven, innovative team culture.

Key Performance Indicators (KPIs):

• Brand health metrics (awareness, consideration, preference)
• Volume and value market share growth
• Campaign ROI and engagement scores
• NPD success rate and speed to market
• Budget adherence and marketing spend efficiency

Desired Qualifications & Skills:

• MBA/PGDM in Marketing or related field.
• 812 years of brand management experience in F&B and/or FMCG.
• Strong analytical and consumer insight skills.
• Proven track record in launching and scaling products/brands.
• Excellent communication, presentation, and project management skills.
• Exposure to digital and D2C ecosystem is a strong advantage.

Preferred Traits:

• Strategic thinker with execution excellence.
• Creative mindset with strong business acumen.
• Resilient, agile, and passionate about building brands that consumers love.