JOB TITLE : Senior Brand Manager REPORTING To : Vice President, Marketing LOCATION : Bangalore HQ COMPANY & BACKGROUND Dairy Day was started in 2002 by two veterans from the ice-cream industry, with a keen desire to chart their own course in a category they were deeply passionate about. Over the past 20 years, Dairy Day has grown to become a regional leader in the ice-cream category, with market leadership in Karnataka & with the brand ranked 3rd in Tamil Nadu. The brand boasts of strong presence on-ground across 70000+ retailers, and continues to grow rapidly at 25%+, with FY’24 revenues at 680 Cr. Along the way, Dairy Day has attracted significant investor interest, with investments from Motilal Oswal in 2016 and a sizeable investment from Kedaara Capital in 2024. Going forward, the brand’s objective will be to step up growth even further through strengthened marketing interventions & geography expansion, premiumize & dial up relevance through a strong NPD pipeline and strengthen competitive growth across emerging channels, thereby becoming one of the top 4 players nationally. We are looking to hire a Senior Brand manager , to come in and work closely with the VP-Marketing & founders in putting together the marketing roadmap for the brand over the next decade. The individual will lead thinking on building brand proposition & positioning, communication & pack design development, media deployment, social media strategy and trial generation. This role essentially offers an opportunity to apply classical principles of FMCG marketing to strengthen the brand’s proposition & identity, while allowing for execution freedom & speed to market comparable to a new-age start-up - providing a good mix of strategy & execution. ROLE AND RESPONSIBILITIES Lead thinking on brand identity, brand proposition & architecture – put in place & strengthen brand fundamentals. Strengthen and improve the design of BTL POS assets which can help with stepping up discovery & driving offtake at POS. Develop sharp insight-backed campaigns that can bring the brand alive across touchpoints. Lead brand building efforts through media deployment in-season and by building & dialing up a strong content-led strategy & deployment for the brand across platforms. Work closely with sales teams across general trade & modern trade to drive physical availability of focus portfolio and in driving incremental revenue from new launches. Build a strong trial generation model through in-store promoter deployment and through trial generation interventions across schools & apartment complexes PROFESSIONAL REQUIRMENT 5-7 years of experience in FMCG categories, with a mix of exposure across sales & marketing. Experience in Biscuits, chocolates, ice creams is a bonus. Recent experience with D2C FMCG brands also serves as a bonus. Strong understanding of GT & MT channel and sales environment, with relevant experience in ASM roles. Strong & impactful experience in leading marketing for FMCG brands, with experience in brand development (positioning, insight generation, crafting communication, pack design), media deployment across traditional & digital channels, experience in content strategy & deployment across social media platforms. What we’re looking for: An entrepreneurial approach that derives joy in setting things up from scratch, a proven track record of delivering impactful brand building & development work and a mature mindset that allows for engaging in foundational marketing work that can shape the brand over the next decade, creating lasting & sizeable impact. FUNCTIONAL COMPETENCIES Experience in on-ground sales & distribution. QCom exposure is a definite plus. P&L management experience Media deployment across traditional & digital channels. Brand development – proposition, insight, creative brief development, pack design Content strategy – creation & deployment – across multiple touchpoints. Interested Candidates can share your profile with your CCTC and ECTC on t.shrinidhi@dairyday.com Show more Show less
Dairy Day was started in 2002 by two veterans from the ice-cream industry, with a keen desire to chart their own course in a category they were deeply passionate about. Over the past 20 years, Dairy Day has grown to become a regional leader in the ice-cream category, with market leadership in Karnataka & with the brand ranked 3rd in Tamil Nadu. The brand boasts of strong presence on-ground across 70000+ retailers, and continues to grow rapidly at 25%+, with FY’24 revenues at 680 Cr. Along the way, Dairy Day has attracted significant investor interest, with investments from Motilal Oswal in 2016 and a sizeable investment from Kedaara Capital in 2024. ROLE AND RESPONSIBILITIES We are seeking a strategic and forward-thinking Operational excellence manager to lead the development and execution of long-term sourcing strategies, capacity projects, and savings initiatives. This role will drive collaboration with R&D, Procurement, and Marketing team to optimize material and non-material efficiencies while spearheading new product development efforts. The ideal candidate will have a strong background in technology-driven innovation and project execution, with a passion for transforming business capabilities. Long-Term Sourcing Strategy- Design and implement future-focused sourcing strategies that enhance efficiency, cost-effectiveness, and sustainability in manufacturing as well as logistics space. Capacity Expansion Projects- Lead capacity-building initiatives, identify value engineering opportunities, business case preparation and oversee execution from planning to completion. Technology selection – Evaluate the technology end to end for lowest life cycle cost and implement the same at manufacturing sites. Material & Non-Material Savings Initiatives- Partner with R&D and Procurement to drive cost-saving projects, optimizing resource utilization while ensuring innovation. New Product Development- Collaborate with R&D and Marketing to ideate, develop, and launch new products, ensuring alignment with market needs and technological advancements. Cross-Functional Leadership- Work closely with internal teams, suppliers, and stakeholders to drive innovation, streamline processes, and enhance operational efficiencies. Data-Driven Decision Making- Use analytics and market insights to continuously refine strategies, improve sourcing models, and drive competitive advantage . QUALIFICATIONS AND EDUCATION REQUIREMENT Bachelor’s Degree Bachelor’s degree in Mechanical / Chemical / Electrical Engineering. Master’s Degree (Preferred) in Supply Chain Management, Procurement, Operations Management Professional Experience: 10+ years of proven experience in driving operational excellence, streamlining operations, and leading planning initiatives PREFERRED SKILLS 5 to 7 years of experience in innovation, technology leadership, and end-to-end project management. Experience of setting up large greenfield or brownfield projects. Strong data analytics and process mapping skills using MS office tools. Deep understanding of manufacturing operations & Plant engineering preferably in ice cream or food processing environments. Proven ability to lead strategic sourcing, capacity expansion, and cross-functional improvement projects. Skilled in project and change management with a structured and results-driven approach. BEHAVIOURAL COMPETENCIES Analytical Thinking and Problem Solving Excellent communication, training, and stakeholder management skills across all organizational levels. Strong analytical and problem-solving mindset to identify root causes and drive sustainable improvements. Ability to thrive in fast-paced, innovation-driven settings with a continuous improvement mindset. Collaboration and Influencing Skills Change Agility Results Orientation Leadership and Coaching Interested Candidates can share your profile with your CCTC and ECTC on t.shrinidhi@dairyday.com
You will be responsible for overseeing all master data governance and operations for the SAP systems and other applications/landscapes within the organization. Your role will involve designing, executing, and overseeing all Master Data Management (MDM) related processes to contribute to the organization's process and technology evolution. Your key responsibilities will include implementing and maintaining data governance policies, standards, and processes for SAP Master Data Management to ensure data consistency, accuracy, and compliance. You will also be required to monitor, measure, and improve the quality of master data by identifying inconsistencies, duplicates, inaccuracies, and taking corrective actions as needed. Furthermore, you will oversee and execute master data creation, updates, and deletions in SAP for various data domains such as Customer, Vendor, Material, BOM, Pricing, and others. Collaboration with business stakeholders and cross-functional teams, such as Finance, Supply Chain, and Procurement, will be essential to ensure that master data supports their needs and adheres to SAP best practices. In addition, you will be responsible for identifying and implementing improvements to SAP MDM processes, leveraging automation and best practices to enhance data accuracy and efficiency. You will also conduct user training on data management best practices within SAP and provide ongoing support to ensure data standards are maintained. Your role will involve supporting data integration efforts related to mergers, acquisitions, or system upgrades by ensuring seamless data migration and system compatibility. A minimum of 8-12 years of experience in SAP Master Data Management or a related role within SAP is required for this position. The ideal candidate should possess excellent communication and interpersonal skills, with the ability to effectively engage with stakeholders at all levels of the organization. An analytical mindset is crucial, along with the ability to translate data into actionable insights and recommendations. Hands-on experience in SAP modules such as MM, SD, FI, PP/QM, or relevant SAP S/4HANA MDM experience, as well as relevant certifications, would be desirable. Knowledge of data governance tools and practices, experience with data quality monitoring and reporting tools, and a basic understanding of SQL or other database management tools are also preferred qualifications for this role.,
Dairy Day was started in 2002 by two veterans from the ice-cream industry, with a keen desire to chart their own course in a category they were deeply passionate about. Over the past 20 years, Dairy Day has grown to become a regional leader in the ice-cream category, with market leadership in Karnataka & with the brand ranked 3rd in Tamil Nadu. The brand boasts of strong presence on-ground across 70000+ retailers, and continues to grow rapidly at 25%+, with FY’24 revenues at 680 Cr. Along the way, Dairy Day has attracted significant investor interest, with investments from Motilal Oswal in 2016 and a sizeable investment from Kedaara Capital in 2024. We are seeking a forward-thinking New Product Development (NPD) Manager to lead the ideation, formulation, and commercialization of innovative frozen dessert products. This role will oversee the complete product development lifecycle — from concept creation, recipe formulation, sensory evaluation, and pilot plant trials to scale-up, packaging development, and successful market launch. The NPD Manager will partner with R&D, Procurement, and Marketing to identify consumer trends, optimize raw material and process efficiencies, and deliver differentiated product pipelines. In addition to driving innovation, the role will also support capacity expansion projects, value engineering, and cost optimization initiatives. The ideal candidate will have strong expertise in food technology, frozen desserts, and project management, with a passion for creating consumer-preferred ice cream products and transforming business growth through innovation. Lead formulation development for new and existing ice cream products. Drive new product development (NPD) from concept to commercialization, ensuring consumer relevance and market differentiation. Benchmark internal and competitor formulations to ensure product superiority in taste, texture, and quality. Identify and execute material margin improvement strategies through smart ingredient selection, process optimization, and value engineering. Collaborate closely with cross-functional teams including procurement, manufacturing, marketing, and quality assurance. Support factory trials, vendor evaluations, and pilot runs to ensure development effectiveness and smooth scale-up. Conduct sensory evaluations, shelf-life studies, and stability testing to validate product performance. Ensure compliance with food safety standards, regulatory requirements, and labeling guidelines. Explore and integrate new technologies, ingredients, and packaging formats to drive innovation. Translate consumer insights and market trends into differentiated product concepts. Maintain accurate technical documentation, formulation records, and project timelines. Partner with suppliers to evaluate novel ingredients, optimize costs, and enhance product quality. Support continuous improvement of existing product portfolio through recipe optimization and line extensions.