JOB TITLE : Senior Brand Manager REPORTING To : Vice President, Marketing LOCATION : Bangalore HQ COMPANY & BACKGROUND Dairy Day was started in 2002 by two veterans from the ice-cream industry, with a keen desire to chart their own course in a category they were deeply passionate about. Over the past 20 years, Dairy Day has grown to become a regional leader in the ice-cream category, with market leadership in Karnataka & with the brand ranked 3rd in Tamil Nadu. The brand boasts of strong presence on-ground across 70000+ retailers, and continues to grow rapidly at 25%+, with FY’24 revenues at 680 Cr. Along the way, Dairy Day has attracted significant investor interest, with investments from Motilal Oswal in 2016 and a sizeable investment from Kedaara Capital in 2024. Going forward, the brand’s objective will be to step up growth even further through strengthened marketing interventions & geography expansion, premiumize & dial up relevance through a strong NPD pipeline and strengthen competitive growth across emerging channels, thereby becoming one of the top 4 players nationally. We are looking to hire a Senior Brand manager , to come in and work closely with the VP-Marketing & founders in putting together the marketing roadmap for the brand over the next decade. The individual will lead thinking on building brand proposition & positioning, communication & pack design development, media deployment, social media strategy and trial generation. This role essentially offers an opportunity to apply classical principles of FMCG marketing to strengthen the brand’s proposition & identity, while allowing for execution freedom & speed to market comparable to a new-age start-up - providing a good mix of strategy & execution. ROLE AND RESPONSIBILITIES Lead thinking on brand identity, brand proposition & architecture – put in place & strengthen brand fundamentals. Strengthen and improve the design of BTL POS assets which can help with stepping up discovery & driving offtake at POS. Develop sharp insight-backed campaigns that can bring the brand alive across touchpoints. Lead brand building efforts through media deployment in-season and by building & dialing up a strong content-led strategy & deployment for the brand across platforms. Work closely with sales teams across general trade & modern trade to drive physical availability of focus portfolio and in driving incremental revenue from new launches. Build a strong trial generation model through in-store promoter deployment and through trial generation interventions across schools & apartment complexes PROFESSIONAL REQUIRMENT 5-7 years of experience in FMCG categories, with a mix of exposure across sales & marketing. Experience in Biscuits, chocolates, ice creams is a bonus. Recent experience with D2C FMCG brands also serves as a bonus. Strong understanding of GT & MT channel and sales environment, with relevant experience in ASM roles. Strong & impactful experience in leading marketing for FMCG brands, with experience in brand development (positioning, insight generation, crafting communication, pack design), media deployment across traditional & digital channels, experience in content strategy & deployment across social media platforms. What we’re looking for: An entrepreneurial approach that derives joy in setting things up from scratch, a proven track record of delivering impactful brand building & development work and a mature mindset that allows for engaging in foundational marketing work that can shape the brand over the next decade, creating lasting & sizeable impact. FUNCTIONAL COMPETENCIES Experience in on-ground sales & distribution. QCom exposure is a definite plus. P&L management experience Media deployment across traditional & digital channels. Brand development – proposition, insight, creative brief development, pack design Content strategy – creation & deployment – across multiple touchpoints. Interested Candidates can share your profile with your CCTC and ECTC on t.shrinidhi@dairyday.com Show more Show less
Dairy Day was started in 2002 by two veterans from the ice-cream industry, with a keen desire to chart their own course in a category they were deeply passionate about. Over the past 20 years, Dairy Day has grown to become a regional leader in the ice-cream category, with market leadership in Karnataka & with the brand ranked 3rd in Tamil Nadu. The brand boasts of strong presence on-ground across 70000+ retailers, and continues to grow rapidly at 25%+, with FY’24 revenues at 680 Cr. Along the way, Dairy Day has attracted significant investor interest, with investments from Motilal Oswal in 2016 and a sizeable investment from Kedaara Capital in 2024. ROLE AND RESPONSIBILITIES We are seeking a strategic and forward-thinking Operational excellence manager to lead the development and execution of long-term sourcing strategies, capacity projects, and savings initiatives. This role will drive collaboration with R&D, Procurement, and Marketing team to optimize material and non-material efficiencies while spearheading new product development efforts. The ideal candidate will have a strong background in technology-driven innovation and project execution, with a passion for transforming business capabilities. Long-Term Sourcing Strategy- Design and implement future-focused sourcing strategies that enhance efficiency, cost-effectiveness, and sustainability in manufacturing as well as logistics space. Capacity Expansion Projects- Lead capacity-building initiatives, identify value engineering opportunities, business case preparation and oversee execution from planning to completion. Technology selection – Evaluate the technology end to end for lowest life cycle cost and implement the same at manufacturing sites. Material & Non-Material Savings Initiatives- Partner with R&D and Procurement to drive cost-saving projects, optimizing resource utilization while ensuring innovation. New Product Development- Collaborate with R&D and Marketing to ideate, develop, and launch new products, ensuring alignment with market needs and technological advancements. Cross-Functional Leadership- Work closely with internal teams, suppliers, and stakeholders to drive innovation, streamline processes, and enhance operational efficiencies. Data-Driven Decision Making- Use analytics and market insights to continuously refine strategies, improve sourcing models, and drive competitive advantage . QUALIFICATIONS AND EDUCATION REQUIREMENT Bachelor’s Degree Bachelor’s degree in Mechanical / Chemical / Electrical Engineering. Master’s Degree (Preferred) in Supply Chain Management, Procurement, Operations Management Professional Experience: 10+ years of proven experience in driving operational excellence, streamlining operations, and leading planning initiatives PREFERRED SKILLS 5 to 7 years of experience in innovation, technology leadership, and end-to-end project management. Experience of setting up large greenfield or brownfield projects. Strong data analytics and process mapping skills using MS office tools. Deep understanding of manufacturing operations & Plant engineering preferably in ice cream or food processing environments. Proven ability to lead strategic sourcing, capacity expansion, and cross-functional improvement projects. Skilled in project and change management with a structured and results-driven approach. BEHAVIOURAL COMPETENCIES Analytical Thinking and Problem Solving Excellent communication, training, and stakeholder management skills across all organizational levels. Strong analytical and problem-solving mindset to identify root causes and drive sustainable improvements. Ability to thrive in fast-paced, innovation-driven settings with a continuous improvement mindset. Collaboration and Influencing Skills Change Agility Results Orientation Leadership and Coaching Interested Candidates can share your profile with your CCTC and ECTC on t.shrinidhi@dairyday.com
You will be responsible for overseeing all master data governance and operations for the SAP systems and other applications/landscapes within the organization. Your role will involve designing, executing, and overseeing all Master Data Management (MDM) related processes to contribute to the organization's process and technology evolution. Your key responsibilities will include implementing and maintaining data governance policies, standards, and processes for SAP Master Data Management to ensure data consistency, accuracy, and compliance. You will also be required to monitor, measure, and improve the quality of master data by identifying inconsistencies, duplicates, inaccuracies, and taking corrective actions as needed. Furthermore, you will oversee and execute master data creation, updates, and deletions in SAP for various data domains such as Customer, Vendor, Material, BOM, Pricing, and others. Collaboration with business stakeholders and cross-functional teams, such as Finance, Supply Chain, and Procurement, will be essential to ensure that master data supports their needs and adheres to SAP best practices. In addition, you will be responsible for identifying and implementing improvements to SAP MDM processes, leveraging automation and best practices to enhance data accuracy and efficiency. You will also conduct user training on data management best practices within SAP and provide ongoing support to ensure data standards are maintained. Your role will involve supporting data integration efforts related to mergers, acquisitions, or system upgrades by ensuring seamless data migration and system compatibility. A minimum of 8-12 years of experience in SAP Master Data Management or a related role within SAP is required for this position. The ideal candidate should possess excellent communication and interpersonal skills, with the ability to effectively engage with stakeholders at all levels of the organization. An analytical mindset is crucial, along with the ability to translate data into actionable insights and recommendations. Hands-on experience in SAP modules such as MM, SD, FI, PP/QM, or relevant SAP S/4HANA MDM experience, as well as relevant certifications, would be desirable. Knowledge of data governance tools and practices, experience with data quality monitoring and reporting tools, and a basic understanding of SQL or other database management tools are also preferred qualifications for this role.,
Dairy Day was started in 2002 by two veterans from the ice-cream industry, with a keen desire to chart their own course in a category they were deeply passionate about. Over the past 20 years, Dairy Day has grown to become a regional leader in the ice-cream category, with market leadership in Karnataka & with the brand ranked 3rd in Tamil Nadu. The brand boasts of strong presence on-ground across 70000+ retailers, and continues to grow rapidly at 25%+, with FY’24 revenues at 680 Cr. Along the way, Dairy Day has attracted significant investor interest, with investments from Motilal Oswal in 2016 and a sizeable investment from Kedaara Capital in 2024. We are seeking a forward-thinking New Product Development (NPD) Manager to lead the ideation, formulation, and commercialization of innovative frozen dessert products. This role will oversee the complete product development lifecycle — from concept creation, recipe formulation, sensory evaluation, and pilot plant trials to scale-up, packaging development, and successful market launch. The NPD Manager will partner with R&D, Procurement, and Marketing to identify consumer trends, optimize raw material and process efficiencies, and deliver differentiated product pipelines. In addition to driving innovation, the role will also support capacity expansion projects, value engineering, and cost optimization initiatives. The ideal candidate will have strong expertise in food technology, frozen desserts, and project management, with a passion for creating consumer-preferred ice cream products and transforming business growth through innovation. Lead formulation development for new and existing ice cream products. Drive new product development (NPD) from concept to commercialization, ensuring consumer relevance and market differentiation. Benchmark internal and competitor formulations to ensure product superiority in taste, texture, and quality. Identify and execute material margin improvement strategies through smart ingredient selection, process optimization, and value engineering. Collaborate closely with cross-functional teams including procurement, manufacturing, marketing, and quality assurance. Support factory trials, vendor evaluations, and pilot runs to ensure development effectiveness and smooth scale-up. Conduct sensory evaluations, shelf-life studies, and stability testing to validate product performance. Ensure compliance with food safety standards, regulatory requirements, and labeling guidelines. Explore and integrate new technologies, ingredients, and packaging formats to drive innovation. Translate consumer insights and market trends into differentiated product concepts. Maintain accurate technical documentation, formulation records, and project timelines. Partner with suppliers to evaluate novel ingredients, optimize costs, and enhance product quality. Support continuous improvement of existing product portfolio through recipe optimization and line extensions.
COMPANY & BACKGROUND Dairy Day was started in 2002 by two veterans from the ice-cream industry, with a keen desire to chart their own course in a category they were deeply passionate about. Over the past 20 years, Dairy Day has grown to become a regional leader in the ice-cream category, with market leadership in Karnataka & with the brand ranked 3rd in Tamil Nadu. The brand boasts of strong presence on-ground across 70000+ retailers, and continues to grow rapidly at 25%+, with FY’24 revenues at 680 Cr. Along the way, Dairy Day has attracted significant investor interest, with investments from Motilal Oswal in 2016 and a sizeable investment from Kedaara Capital in 2024. Going forward, the brand’s objective will be to step up growth even further through strengthened marketing interventions & geography expansion, premiumization & dialling up relevance through a strong NPD pipeline and strengthening competitive growth across emerging channels, thereby becoming one of the top 4 players nationally. We are looking to hire a Performance Marketing Manager, to come in and work closely with the VP-Marketing & the Marketing Team in accelerating the Quick Commerce agenda for Dairy Day. The individual will lead thinking & execution of performance marketing initiatives for QCom, with focus on in-app media deployment & performance marketing interventions across Meta & Google. This role offers an opportunity to be part of a fast-growing brand in the exciting ice cream category and will allow ownership of marketing initiatives for the QCom channel, which continues to grow rapidly for the category and is expected to accelerate further over the next few years. ROLE AND RESPONSIBILITIES Lead thinking & execution of media planning & performance marketing initiatives for the QCom channel across platforms. QCOM Media Planning & Revenue - Design monthly in-app media deployment & investments in Meta to accelerate share gain across QCom platforms – driving velocity of key portfolio and discovery of long tail assortment on the platform New launch planning – drive discovery and offtake of new launches on QCom platforms, with the objective of maximizing share gain. Content & creatives on-app – ensure fully updated and impactful content for the entire portfolio listed on QCom channels Media Optimization & ROAS improvement – work on optimizing and improving ROAS across platforms, with the objective of maximizing effectiveness of media monies spent. Analytics & Insights – Build & maintain a strong analytics engine which allows us to derive insights & sharpen performance marketing investments on an ongoing basis. QUALIFICATIONS AND EXPERIENCE REQUIREMENT Academic Graduate/ MBA from Tier 1/ Tier 2 Institute Professiona l ·3-4 years of experience in Performance Marketing, with the primary focus being Quick Commerce Platforms. Experience in Biscuits, chocolates, ice creams is a bonus. Recent experience with D2C FMCG brands also serves as a bonus. · Strong understanding of performance marketing principles and on leveraging this to deliver brand objectives on QCom. · Understanding of creatives & content on-app – with the ability to work with agencies & the marketing team to create impactful assets that can deliver conversion on-app · Strong excel and analytical skills are essential, given the data-first approach expected in this role. What we’re looking for: An entrepreneurial approach that derives joy in taking a data-first approach towards shaping performance marketing initiatives for a large ice cream brand in a fast-growing category. Proven track record of hands-on experience in Quick FUNCTIONAL COMPETENCIES Hands-on experience in managing Performance Marketing initiatives for Quick Commerce & across the Meta universe for FMCG categories Strong analytical approach & good excel skills are critical. Effective communication with experience in engaging with POCs across Quick Commerce platforms Appreciation for crafting & deploying creatives & content on-app Understanding of P&L and implications of QCom spends on brand P&L.
About Dairy Day : Dairy Day is one of India's largest ice cream brands. Over the last 20 years, we have built a formidable presence across South India and are available in over 65,000 stores. We are looking to hire a full-time Head Purchase to deliver production requirements of the company. We are looking to hire a full-time SAP Service Delivery Lead to oversee the end-to-end delivery of SAP BAU services, ensuring high levels of system availability, performance, and customer satisfaction.This role involves managing service delivery processes, coordinating cross-functional support teams, and working closely with IT Business Partners and Business Teams to drive value from our SAP systems. The ideal candidate will possess strong technical and managerial skills, with a proven track record in SAP service management. ROLE AND RESPONSIBILITIES Stakeholder Engagement: Act as the primary point of contact for business stakeholders and IT Business Partners regarding SAP service delivery, ensuring alignment between IT services and business needs. Service Delivery Management: Oversee daily operations, including incident management and service request management from response to resolution ensuring delivery of SAP services with high system reliability, optimal performance, and adherence to defined SLAs. Team Leadership & Coordination: Lead and coordinate SAP support teams, including internal resources and external vendors, to ensure efficient and effective service delivery. Vendor Management: Collaborate with external vendors such as support partner and SAP, ensuring service quality, contract compliance, and timely resolution of vendor-related or product related issues. Continuous Improvement: Drive process improvements for SAP service delivery, focusing on automation, standardization, and best practices to enhance service quality and reduce downtime. Change Management: Oversee SAP change management processes, ensuring changes are deployed seamlessly with minimal impact to end-users, in adherence to proper ITGC standards Performance Monitoring & Reporting: Develop and maintain service performance metrics, create regular reports, and communicate these to stakeholders. Budget & Resource Management: Manage service delivery budgets, resource allocation, and cost optimization to achieve the best value for the organization. Controls & Compliance : Ensure compliance of the SAP landscape with ITGC audit and contractual parameters Professiona l 08-10 years of relevant experience in SAP Service Delivery Management or SAP Project Management in an SAP S/4 HANA ecosystem Familiarity with ITIL or similar service management frameworks. Excellent communication and interpersonal skills, with the ability to effectively engage with stakeholders at all levels of the organization. Analytical mindset with the ability to translate data into actionable insights and recommendations KNOWLEDGE & EXPERIENCE Good to Strong knowledge of SAP modules and SAP Technical Platform (e.g., FI, CO, MM, SD, PP, QM, CPI, BTP, ). Good to Strong understanding of SAP Basis, SAP Solution Manager, and system monitoring tools. Proven experience in managing medium to large-scale SAP environments and cross-functional support teams. Interested candidates can share their CVs at: [HIDDEN TEXT]
Role Overview: You will be a full-time Manager IT Security Audit based in Bengaluru. Your main responsibilities will include conducting IT security audits, evaluating the security posture of the organization, creating audit reports, and recommending improvements. You will be assessing compliance with security policies and standards, identifying vulnerabilities, and collaborating with IT and other departments to implement security measures effectively. Key Responsibilities: - Conduct IT security audits - Evaluate the security posture of the organization - Create audit reports and recommend improvements - Assess compliance with security policies and standards - Identify vulnerabilities and risks - Collaborate with IT and other departments to implement security measures Qualification Required: - Experience in IT security audit processes and methodologies - Knowledge of security policies, standards, and controls - Ability to identify and assess vulnerabilities and risks - Excellent analytical and problem-solving skills - Strong communication and interpersonal skills - Relevant certifications such as CISSP, CISA, or equivalent are a plus - Bachelor's degree in Computer Science, Information Technology, or related field - Ability to work independently and onsite,
Company Description Dairy Day is one of India’s largest ice cream brands. Over the last 22+ years, we have built a formidable presence across South & West India and are continuously expanding across the country, selling to over 60,000+ retailers. Dairy Day manufactures and supplies products across a variety of cups, cones, sticks, tubs, and other special packaging with over 30+ flavors. The company has state-of-the-art manufacturing facilities in Karnataka with a production capacity of 3 Lakh liters/day. Role Summary The Information Security and Controls Lead will be responsible for designing, implementing, and managing Dairy Day’s IT security and controls framework across manufacturing plants, depots, and corporate functions. This role will ensure robust cybersecurity, IT General Controls (ITGC) compliance, and governance over critical business systems including SAP, infrastructure, and cloud environments. The position will also drive continuous improvement in the company’s security posture, compliance readiness, and risk management in alignment with ISO 27000, NIST, and relevant industry standards. ROLE AND RESPONSIBILITIES Design and maintain a comprehensive IT Security and Controls Framework suitable for a distributed manufacturing and FMCG environment, covering all key security & controls areas Define and periodically update security policies, procedures, and standards covering plants, depots, and head office systems. Embed ITGCs and security controls across SAP, network, server, end-user, and application landscapes. Establish governance mechanisms to monitor and report on control compliance and effectiveness. Collaborate with infrastructure & application partners to ensure timely patching, configuration hardening, and secure access to systems. Ensure endpoint, server, and network security controls are effectively implemented across manufacturing sites, warehouses, and remote locations. Coordinate evidence collection, remediation, and closure of audit findings for ITGC’s for internal and external audits. Maintain audit readiness for statutory, internal, and compliance requirements. Develop a IT risk management framework, Conduct IT risk assessments and develop mitigation plans for identified security and control gaps. Provide regular reports and dashboards to leadership on IT risk, control maturity, and cybersecurity posture. Drive initiatives to automate control monitoring, improve audit efficiency, and strengthen security operations maturity. Lead Information Security and Controls awareness & training programs for employees, plant personnel, and IT teams. Stay current on emerging threats, vulnerabilities, and industry practices relevant to manufacturing and FMCG sectors QU ALIFICATIONS AND EDUCATION REQUIREMENT Bachelor’s degree in IT, Computer Science, or a related field. Good to have relevant industry certifications such as CISA, CISM, CISSP, ISO 27001, and others (as relevant) At least 8-10 years of working experience in domains related to Information Security & IT General Controls and with a very strong security & controls mindset. Experience in area of IT Audits, Compliance and Risk Management in IT/FMCG Industry Excellent Knowledge of Cyber Security, risks, threats in infrastructure, network, Cloud, Application and Data Centre Technologies Experience of various security solutions such as Firewall / IDS/ IPS / NAC / Email Security/CASB / EDR / WAF / AV / DLP / ATP / PIM / PAM / DAM / SIEM etc. Good understanding of Security technologies for private and public cloud Thorough Knowledge of IT and Security processes implementation and compliances Knowledge of information and network security principles, with a major focus on information, network & application security risks and impact. Good understanding of security frameworks, standards such as ITGC Control, ISO 27001, NIST, CIS etc. Max CTC for this position will be 25-30 LPA Interested Candidates can share your CV on - t.shrinidhi@dairyday.com
Company Description Dairy Day is one of India’s largest ice cream brands. Over the last 22+ years, we have built a formidable presence across South & West India and are continuously expanding across the country, selling to over 60,000+ retailers. Dairy Day manufactures and supplies products across a variety of cups, cones, sticks, tubs, and other special packaging with over 30+ flavors. The company has state-of-the-art manufacturing facilities in Karnataka with a production capacity of 3 Lakh liters/day. Role Summary The Dairy Day Factory at Harohalli has been central to the brand’s story it’s where our signature quality, craftsmanship, and innovation come alive. As the brand scales up, the factory will evolve into a destination of experience and pride a space where visitors can witness the magic behind their favourite ice cream and leave with memories as delightful as our flavours. The vision is to make every factory visit a memorable, immersive, and joy-filled journey , reflecting the warmth and goodness Dairy Day stands for. The Hospitality Manager will be the Single Point of Contact (SPOC) for the smooth execution and experience management of Dairy Day Ice Cream Factory Tour . The role will bridge Dairy Day’s internal marketing and operations teams, external creative/design agencies, and on-ground promoter staff to ensure a seamless, delightful consumer experience across all brand touchpoints. ROLE AND RESPONSIBILITIES · Coordinate with creative and event agencies to plan and execute in-store experience elements - décor, sampling zones, visual merchandising, and promotional setups. · Ensure brand guidelines and hospitality standards are consistently maintained across all Factory locations. · Recruit, train, and manage on-ground promoters and hospitality staff; conduct regular sessions on product knowledge, grooming, and consumer interaction. · Supervise daily operations — hygiene, service quality, product display, sampling readiness, and consumer flow. · Conduct periodic audits and track operational metrics such as promoter performance, consumer satisfaction, and store compliance. · Manage stock coordination and logistical needs for on-ground activities. · Capture and report consumer feedback and insights for continuous improvement. Share post-event reports, feedback summaries, and recommendations with the marketing and operations teams QU ALIFICATIONS AND EDUCATION REQUIREMENT Academic Education: Bachelor’s or master’s degree in hospitality management, Event Management, Marketing, or Business Administration. Professiona l · 3–5 years of experience in hospitality, retail experience management, or event/activation operations. · Proven track record of managing promoter teams, agencies, and vendors. · Exposure to consumer experience formats (QSRs, experiential stores, FMCG activations) preferred. Excellent interpersonal, coordination, and communication skills FUNCTIONAL COMPETENCIES · Agency & Vendor Management : Coordinate multiple stakeholders to ensure seamless brand experience execution. · Promoter Management & Training: Ability to recruit, train, and motivate large on-ground teams. · Consumer Experience Orientation: Deep understanding of hospitality, service, and delight creation. · Execution Excellence: Strong process discipline, attention to detail, and operational control. · Reporting & Feedback: Ability to translate on-ground learnings into actionable insights. · Problem Solving: Agility in managing live events, store-level issues, and consumer escalations. Important Note: Please read and understand the JD before applying. Max CTC for this position will be 8-10 LPA Interested Candidates can share your CV on - t.shrinidhi@dairyday.com Position is Based out of Harohalli on Kanakapura Road
COMPANY & BACKGROUND Dairy Day was started in 2002 by two veterans from the ice-cream industry, with a keen desire to chart their own course in a category they were deeply passionate about. Over the past 20 years, Dairy Day has grown to become a regional leader in the ice-cream category, with market leadership in Karnataka & with the brand ranked 2 nd in Tamil Nadu. The brand boasts of strong presence on-ground across 80000+ retailers, and continues to grow rapidly at 25%+, with FY’24 revenues at 680 Cr and with FY’26 expected to cross a 1000 Cr. Along the way, Dairy Day has attracted significant investor interest, with investments from Motilal Oswal in 2016 and a sizeable investment from Kedaara Capital in 2024. QCom is a critical growth driver for ice cream as a category and Dairy Day has rapidly scaled its presence on this channel. At this juncture, Dairy Day is planning to build a house of brands, with the launch of a designed-for-QCom, digitally native ice cream brand in the summer of 2026. With distinct packaging formats, a strong product pipeline that builds upon Dairy Day’s extensive back-end capabilities and a distinct, digitally native brand identity, this marks an exciting new chapter in the organization’s objective of becoming one of the top 3 brands nationally. We are looking to hire a Senior Brand manager, to come in and work closely with the VP-Marketing & founders in putting together the marketing roadmap for the new QCom brand over the next decade. The individual will lead thinking on building brand proposition & positioning, portfolio development, external collaborations, social media strategy and trial generation. This role offers an opportunity to build a digitally native brand, designed for QCom with a social-first brand building approach and with an exciting charter on NPD & collab-led revenue generation – with the freedom to operate and speed to market comparable to a new-age start up. ROLE AND RESPONSIBILITIES · Lead brand building through a social-first media deployment strategy, to drive top of mind & trial generation primarily through QCom. · Strengthen brand identity through a sharp content strategy that helps build a distinct voice for the brand among its target audience. · Build a strong NPD pipeline to drive new news for the brand among its target audience & as key source of revenue growth. · Develop external collaborations to drive top of mind for the brand and to create a consistent source of buzz through topical & culturally relevant associations. Work closely with the QCom account management team to build monthly & quarterly revenue plans, ensure availability of focus portfolio and drive incremental revenue from new launches QUALIFICATIONS AND EXPERIENCE REQUIREMENT Academic MBA from a Tier 1 B-school Professiona l · 5-6 years of experience in FMCG categories, with strong experience in building digitally native brands, with a social-first communication approach and an online-first revenue generation model. · Proven track record of scaling these brands with clearly attributable business results and impactful brand building initiatives. · Strong understanding of QCom as a channel and sales environment, with clear understanding of revenue drivers. · Experience in brand development (positioning, insight generation, crafting communication, pack design), digital-first media deployment, social-first thinking and strategy are critical requirements to be able to succeed in this role. What we’re looking for: An entrepreneurial approach that derives joy in setting things up from scratch, a proven track record of delivering impactful brand building & development work for digitally native brands through online channels and a mindset that is able to imagine & deliver scale in a fast-paced, online-first environment. Important Note: Please read and understand the JD before applying. Interested Candidates can share your CV on - t.shrinidhi@dairyday.com