Experiential Marketing Manager – Factory Visits

Company Description

Dairy Day is one of India’s largest ice cream brands. Over the last 22+ years, we have built a formidable presence across South & West India and are continuously expanding across the country, selling to over 60,000+ retailers. Dairy Day manufactures and supplies products across a variety of cups, cones, sticks, tubs, and other special packaging with over 30+ flavors. The company has state-of-the-art manufacturing facilities in Karnataka with a production capacity of 3 Lakh liters/day.

Role Summary

Dairy Day Factory at Harohalli

Single Point of Contact (SPOC)

ROLE AND RESPONSIBILITIES

·       Coordinate with creative and event agencies to plan and execute in-store experience elements - décor, sampling zones, visual merchandising, and promotional setups.

·       Ensure brand guidelines and hospitality standards are consistently maintained across all Factory locations.

·       Recruit, train, and manage on-ground promoters and hospitality staff; conduct regular sessions on product knowledge, grooming, and consumer interaction.

·       Supervise daily operations — hygiene, service quality, product display, sampling readiness, and consumer flow.

·       Conduct periodic audits and track operational metrics such as promoter performance, consumer satisfaction, and store compliance.

·       Manage stock coordination and logistical needs for on-ground activities.

·       Capture and report consumer feedback and insights for continuous improvement.

Share post-event reports, feedback summaries, and recommendations with the marketing and operations teams

ALIFICATIONS AND EDUCATION REQUIREMENT

Academic

Education: Bachelor’s or master’s degree in hospitality management, Event Management, Marketing, or Business Administration.

Professiona

·       3–5 years of experience in hospitality, retail experience management, or event/activation operations.

·       Proven track record of managing promoter teams, agencies, and vendors.

·       Exposure to consumer experience formats (QSRs, experiential stores, FMCG activations) preferred.

Excellent interpersonal, coordination, and communication skills

FUNCTIONAL COMPETENCIES

Agency & Vendor Management

Promoter Management & Training:

Consumer Experience Orientation:

Execution Excellence:

Reporting & Feedback:

Problem Solving:

Important Note: Please read and understand the JD before applying.

Max CTC for this position will be 8-10 LPA

t.shrinidhi@dairyday.com

Position is Based out of Harohalli on Kanakapura Road