New Product Development Manager

Dairy Day was started in 2002 by two veterans from the ice-cream industry, with a keen desire to chart their own course in a category they were deeply passionate about. Over the past 20 years, Dairy Day has grown to become a regional leader in the ice-cream category, with market leadership in Karnataka & with the brand ranked 3rd in Tamil Nadu. The brand boasts of strong presence on-ground across 70000+ retailers, and continues to grow rapidly at 25%+, with FY’24 revenues at 680 Cr. Along the way, Dairy Day has attracted significant investor interest, with investments from Motilal Oswal in 2016 and a sizeable investment from Kedaara Capital in 2024.

New Product Development (NPD) Manager

• Lead formulation development for new and existing ice cream products.
• Drive new product development (NPD) from concept to commercialization, ensuring consumer relevance and market differentiation.
• Benchmark internal and competitor formulations to ensure product superiority in taste, texture, and quality.
• Identify and execute material margin improvement strategies through smart ingredient selection, process optimization, and value engineering.
• Collaborate closely with cross-functional teams including procurement, manufacturing, marketing, and quality assurance.
• Support factory trials, vendor evaluations, and pilot runs to ensure development effectiveness and smooth scale-up.
• Conduct sensory evaluations, shelf-life studies, and stability testing to validate product performance.
• Ensure compliance with food safety standards, regulatory requirements, and labeling guidelines.
• Explore and integrate new technologies, ingredients, and packaging formats to drive innovation.
• Translate consumer insights and market trends into differentiated product concepts.
• Maintain accurate technical documentation, formulation records, and project timelines.
• Partner with suppliers to evaluate novel ingredients, optimize costs, and enhance product quality.
• Support continuous improvement of existing product portfolio through recipe optimization and line extensions.