Senior Admissions Manager

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About Pathways World School

Pathways World School is a leading IB World School dedicated to academic excellence, holistic development, and fostering global citizenship. With a vibrant and inclusive community, we provide a nurturing environment that empowers students to become innovative, compassionate, and responsible leaders of tomorrow.

experienced Admissions professional

Key Responsibilities

Key Result Areas (KRAs) for the Senior Manager Admissions/ Lead of Admissions

1. Admissions Strategy Development:

• Develop comprehensive admissions strategies for each school segment (pre-schools and K-12 schools) aligned with the overall enrolment goals and objectives of the school group.
• Identify target markets, demographic trends, and competitive factors to inform admissions strategies and priorities.
• Develop and implement initiatives to attract and retain diverse student populations while maintaining enrolment standards and requirements.

1. Enrolment Planning and Forecasting

• Analyze historical enrolment data, market trends, and demographic projections to forecast future enrolment needs and capacities for each school segment.
• Develop enrolment targets and quotas for each school segment, taking into account capacity constraints and resource availability.
• Monitor enrolment progress and adjust strategies as needed to meet or exceed enrolment targets within established timelines.

1. Marketing and Outreach Activities:

• Collaborate with the marketing team to develop and implement marketing campaigns and outreach activities to attract prospective students and families.
• Plan and execute admissions events, open houses, campus tours, and other activities to showcase the schools' programs, facilities, and achievements.
• Establish partnerships with community organizations, corporate houses, preschools, educational consultants, and other stakeholders to expand the schools' reach and visibility.

1. Admissions Process Management:

• Oversee the admissions process from inquiry to enrolment, ensuring a seamless and positive experience for prospective families.
• Develop and implement admissions policies, procedures, and timelines in compliance with regulatory requirements and best practices.
• Train and supervise admissions staff to provide accurate information, guidance, and support to prospective families throughout the admissions process.

1. Data Management and Analysis:

• Maintain accurate and up-to-date admissions records, including applicant profiles, enrolment data, and demographic information.
• Analyze admissions data to identify trends, patterns, and areas for improvement in recruitment, retention, and yield rates.
• Generate regular reports and presentations on admissions performance, providing insights and recommendations for strategic decision-making.

1. Parent Relationship Management:

• Implement and manage a CRM system to track and communicate with prospective families, applicants, and enrolled students.
• Develop and execute personalized communication strategies to nurture relationships with prospective families and guide them through the admissions process.
• Monitor and respond to inquiries, feedback, and concerns from prospective families in a timely and professional manner.

1. Stakeholder Management and Engagement:

• Collaborate with school administrators, faculty, and staff to ensure alignment of admissions strategies with academic programs, resources, and priorities.
• Engage with current families, alumni, and community members to promote positive word-of-mouth and referrals.
• Represent the school group at admissions-related events, conferences, and networking opportunities to build relationships and exchange best practices.

These KRAs provide a framework for the Lead of Admissions to lead the admissions function effectively, driving enrolment growth, diversity, and retention across the school group's K-12 segments.

Qualifications

• Bachelor’s degree required (Master’s preferred) in Education, Business Administration, Marketing, or a related field.
• 10–14 years of relevant experience in admissions, sales, or client facing/servicing with 7-8 years in a leadership role.
• Strong communication, interpersonal, and presentation skills.
• Proficiency in CRM systems and lead management tools.
• Ability to work cross-functionally and effectively engage with diverse stakeholders.

Compensation

• Competitive and commensurate with industry standards. (18-24 LPA)*

*would not be a limiting factor for exceptional candidates