Search Engine Optimization (SEO) Specialist

Key Responsibilities: Not limited to -

• Own full-funnel SEO strategy for Medicaps website, blogs, landing pages, YouTube and thought-leadership properties—balancing brand authority with growth metrics.

• Design and execute complex SEO projects (e.g., pillar–cluster architectures, AI-assisted content generation, and large-scale internal linking systems.

• Implement AI workflows for SEO: prompt engineering for content ideation, entity extraction, SERP gap analysis, and structured data generation.

• Collaborate cross-functionally with content writers, designers, product, and data teams to deliver integrated content experiences.

• Set up and manage SEO infrastructure using tools like Screaming Frog, Ah refs, Data For SEO, Zen Rows, and Looker/Tableau dashboards.

• Automate repetitive tasks (e.g., meta updates, internal link mapping, content audits) usingn8n / Make / Python / Google Sheets API.

• Monitor and report on organic traffic, CTR, conversion paths, and engagement metrics—translating insights into tangible action plans.

• Stay ahead of search and AI trends (Google SGE, multi modal search, semantic SEO, Gena I-based content work flows).

• Conduct comprehensive site audits and resolve technical SEO issues (crawl errors, redirect loops, site speed, structured data, etc.)

• Should be capable of performing broken link analysis, back link quality assessment, and comprehensive back link audits Required Skills: Not limited to

• Strong technical foundation: HTML, schema markup, crawl budget management, Core Web Vitals, site architecture.

• Experience managing complex SEO projects end-to-end—preferably involving multiple content verticals and large datasets.

• Familiarity with automation or scripting (Python, n8n, Google Apps Script) a strong plus.

• Experience with programmatic SEO or AI-generated content at scale.

• Familiarity with analytics and tracking setups (GA4, GTM, Looker/Tableau).

• Understanding of multi-touch attribution models and SEO’s role in full-funnel analytics.