Search Engine Optimization (SEO) Specialist

Senior SEO Specialist (Freelance, Remote)

Re

Requirements

RESPONSIBILITIES

• Lead the development and execution of comprehensive SEO strategies tailored to client goals across B2B and B2C sectors
• Conduct in-depth keyword research, competitor analysis, and content gap assessments to inform editorial and product roadmaps
• Perform technical SEO audits; prioritize and implement fixes to improve site health, crawlability, and indexation
• Partner with content, design, and development teams to optimize on-page elements (titles, meta descriptions, internal links, structured data)
• Define and execute off-page SEO strategies including high-quality link building and digital PR initiatives
• Track, measure, and report SEO KPIs using platforms such as Google Analytics, Search Console, Ahrefs, SEMrush, and Data Studio
• Provide insights and recommendations to cross-functional teams and clients, translating complex data into clear business impact
• Monitor search engine algorithm changes and proactively adapt strategies to maintain performance
• Educate internal teams and clients on SEO best practices and emerging trends
  

Requirements

• Previous SEO experience with a proven track record of delivering measurable organic growth
• Strong understanding of technical SEO, content strategy, and digital analytics
• Advanced knowledge of tools like Google Analytics 4, Looker Studio, Search Console, SEMrush, Ahrefs, Screaming Frog, and SurferSEO
• Comfortable working with CMS platforms (WordPress, Webflow, Shopify) and basic HTML/CSS/JavaScript
• Experience managing SEO for complex or multi-site environments, preferably in agency or fast-paced digital settings
• Excellent stakeholder communication skills; ability to translate data into narrative for both technical and non-technical audiences
• Experience in performance marketing, CRO, or international SEO is a plus