Search Engine Optimization (SEO) Specialist

Role Overview: As an SEO Specialist, you will be responsible for optimizing copy and landing pages for search engine optimization. You will perform ongoing keyword discovery, expansion, and optimization. Additionally, you will research and implement content recommendations for organic SEO success. Your role will involve executing tests, collecting and analyzing data and results, and identifying trends. Collaboration with the development team to ensure SEO best practices are properly implemented on newly developed code will be a crucial part of your responsibilities. Freshers are also encouraged to apply for this position. Key Responsibilities: - Optimize copy and landing pages for search engine optimization - Perform ongoing keyword discovery, expansion, and optimization - Research and implement content recommendations for organic SEO success - Execute tests, collect and analyze data and results, identify trends - Work with the development team to ensure SEO best practices are properly implemented on newly developed code Qualifications Required: - Proven SEO experience - Knowledge of ranking factors and search engine algorithms - Up-to-date with the latest trends and best practices in SEO and SEM - In-depth experience with website analytics tools (e.g., Google Analytics, NetInsight),