Search Engine Optimization Executive

Job Summary

SEO Executive

Key Responsibilities

1. On-Page Optimization

• Conduct keyword research and analysis to identify growth opportunities.
• Optimize website content, meta tags, headers, URL structures, and internal linking.
• Perform regular content audits and ensure SEO best practices are implemented.
• Improve page load speed, mobile usability, and technical SEO elements.

2. Off-Page Optimization

• Develop and execute link-building strategies to improve domain authority.
• Manage outreach campaigns, guest posting, and digital PR initiatives.
• Monitor backlink profile and ensure compliance with Google guidelines.

3. Technical SEO

• Conduct SEO audits using tools like Ahrefs, SEMrush, or Google Search Console.
• Identify and fix crawl issues, indexing problems, and site structure improvements.
• Work with developers to ensure SEO-friendly website architecture.

4. Analytics & Reporting

• Track, analyze, and report website performance using Google Analytics, GSC, and other tools.
• Monitor keyword rankings, traffic growth, CTR, and conversion metrics.
• Generate actionable insights based on data to improve SEO results.

5. Content Collaboration

• Coordinate with content writers to develop SEO-friendly content.
• Provide keyword insights, topic ideas, and optimization guidelines.
• Ensure alignment of SEO strategy with content and marketing campaigns.

6. Competitor Analysis

• Conduct competitive research to understand market trends and SEO strategies.
• Identify gaps and opportunities to outperform competitors.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Communications, IT, or a related field.
• 1–3 years of proven experience in SEO or digital marketing.
• Strong understanding of search engine algorithms and ranking factors.
• Proficiency with SEO tools: Google Analytics, GSC, SEMrush, Ahrefs etc.
• Basic understanding of HTML/CSS and CMS platforms (WordPress, Shopify, etc.).
• Excellent analytical, communication, and project management skills.
• Ability to stay up-to-date with the latest SEO trends and algorithm updates.

Preferred Qualifications

• Experience with content marketing, social media, or PPC campaigns.
• Knowledge of technical SEO and website performance optimization.
• Experience in Real Estate, Travel, Hospitality SEO.