Sales/Marketing Executive

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Role Overview

electronics transformers

Key Responsibilities

1. Business Development & Lead Generation

• Identify and research potential clients such as OEMs (Original Equipment Manufacturers), EPC (Engineering, Procurement & Construction Contractors) contractors, distributors, and industrial units.
• Generate new business through cold calls, plant visits, networking, trade fairs, and referrals.
• Expand sales reach in new geographical regions and industrial sectors.

2. Client Relationship Management

• Build and maintain long-term relationships with clients across power, electronics, and manufacturing industries.
• Understand the client’s technical specifications and recommend suitable transformer solutions.
• Provide timely after-sales support to ensure customer satisfaction and repeat business.

3. Sales Operations & Deal Closure

• Conduct product presentations, technical discussions, and demonstrations.
• Prepare quotations and proposals, and negotiate contracts for profitable sales closure.
• Work closely with production, quality, and supply chain teams to ensure timely delivery.

4. Market Analysis & Strategy

• Monitor competitor offerings, pricing, and market trends in the transformer industry.
• Provide feedback to management on product improvements and customer requirements.
• Identify opportunities for diversification in electronics/electrical product lines.

5. Reporting & Documentation

• Maintain accurate CRM records of leads, client meetings, and sales pipeline.
• Submit weekly and monthly sales performance reports to management.
• Track client payments and ensure on-time collections.

Key Performance Indicators (KPIs)

1. Achievement of monthly/quarterly/annual transformer sales targets.
2. Number of new client acquisitions (OEMs/industries).
3. Lead conversion rate.
4. Customer retention and repeat orders.
5. Timely collection of client payments.
6. Growth in transformer product portfolio sales.
7. Customer satisfaction and service ratings.

Skills & Competencies

• Strong knowledge of

  electronics transformers, power electronics, or industrial electrical equipment

  .
• Ability to explain technical product specifications to clients in simple terms.
• Excellent sales, negotiation, and presentation skills.
• Strong interpersonal and communication abilities.
• Self-driven, result-orientated, and capable of working independently.
• Analytical mindset for sales forecasting and market analysis.
• Willingness to travel extensively for client visits and business development.