Sales Training Manager

Role Overview

Sales Training Manager

This role combines sales knowledge, structured training delivery, coaching, and performance monitoring to drive faster ramp-up, higher productivity, and consistent sales quality.

Key Responsibilities

New Joinee Sales Training & Onboarding (Primary Focus)

• Own and deliver complete onboarding training for all new sales joinees.
• Ensure end-to-end product training, including features, benefits, use cases, pricing, and positioning.
• Conduct LSQ training, ensuring sales joinees are fully competent in lead management, workflows, follow-ups, and system usage.
• Ensure all new hires are properly trained and ready to go live before handling customers independently.
• Create and manage structured onboarding plans, training calendars, and learning journeys.
• Act as the single point of accountability for new joinee training effectiveness.

Sales Training & Enablement

• Design, develop, and deliver sales training programs aligned with business and revenue goals.
• Conduct regular classroom, virtual, and blended training sessions.
• Identify skill and knowledge gaps and design targeted training interventions.
• Continuously update training content based on product changes, process updates, and market needs.
• Work closely with sales leaders to align training with ground-level sales realities.

Coaching, Reinforcement & Quality Assurance

• Conduct call audits and quality reviews for new and existing sales advisors.
• Provide structured feedback and coaching to improve pitch quality, objection handling, and conversions.
• Run refresher and reinforcement sessions to ensure knowledge retention.
• Track post-training performance to ensure training translates into results.
• Drive continuous improvement in sales readiness, confidence, and performance.

Sales Operations & Training Analytics

• Track and report training completion and performance metrics.
• Maintain training MIS, dashboards, and reports.
• Use data to identify learning gaps and improve training effectiveness.

Learning Systems & Governance

• Manage and utilize the Learning Management System (LMS) for training delivery and tracking.
• Ensure all training documentation, records are maintained.
• Maintain consistency, quality standards, and compliance in training delivery.

Qualifications & Experience

• 2+ years of experience in sales training, sales enablement, or L&D (sales-focused).
• Strong understanding of sales processes, selling techniques, and customer engagement.
• Graduate degree required.
• Hands-on experience with LSQ or similar CRM/lead management tools.
• Proficient in MS Excel, PowerPoint, and Word.
• Experience working with fast-paced sales teams and multiple stakeholders.