Sales & Marketing Manager

Role Overview:

As the GM – Sales, you will lead and manage the entire sales value chain — Pre-Sales, Sales, and Post-Sales — for luxury projects under Reliance Builders. The ideal candidate is a strategic thinker with a proven track record of driving revenue growth, nurturing high-performance teams, and building customer-centric systems. You will be responsible for positioning Reliance Builders’ sales vertical as a growth engine, ensuring brand-aligned customer journeys and delivering on conversion and satisfaction metrics.

Key Responsibilities:

Sales Strategy & Leadership

• Define and execute a comprehensive sales strategy luxury villa projects.

• Build monthly, quarterly, and annual sales targets across projects and drive team-level accountability.

• Continuously analyse sales funnel metrics to optimize team efficiency, lead utilization, and closure rates.

• Represent the sales function in leadership meetings and collaborate with marketing, CRM, product planning, and finance teams.

Pre-Sales Management

• Set up and refine SOPs for pre-sales operations, including lead qualification, CRM workflow, and nurturing mechanisms.

• Work with digital and offline marketing teams to ensure timely feedback loops on campaign effectiveness.

• Implement automation tools to improve pre-sales efficiency and lead response TAT.

Sales Execution

• Oversee all site-level and central sales teams, ensuring training, performance reviews, and incentive alignment.

• Lead customer engagement strategies — from first call to site visits, negotiations, and closures.

• Mentor sales managers and executives on solution selling, value communication, and objection handling.

• Champion pricing intelligence, competitor benchmarking, and market feedback to help management with pricing and positioning decisions.

Post-Sales & Customer Experience

• Design and monitor seamless post-booking customer journeys — documentation, collections, communication, and handover readiness.

• Work closely with CRM, legal, and finance teams to ensure compliance, timely agreements, and resolution of queries.

• Establish a strong framework for customer relationship management that enhances referrals, testimonials, and satisfaction scores.

Team Development

• Build and nurture a high-performance culture across all sales teams.

• Create learning and development frameworks with periodic training on soft skills, digital tools, product knowledge, and luxury segment engagement.

• Plan manpower needs and recruit skilled professionals aligned to the brand's growth trajectory.

Key Competencies:

• Deep understanding of real estate lifecycle in luxury villa sales and customer behaviour.

• Leadership experience in scaling up sales teams and setting up systems and SOPs.

• Hands-on knowledge of CRM platforms (like Salesforce, Zoho, or equivalent).

• Strong business acumen, negotiation skills, and ability to communicate with senior stakeholders.

• Data-driven and process-oriented mindset with the ability to implement tech-enabled solutions.

Excellent communication, presentation, and people management skills.

Preferred Background:

• Proven track record of success in handling sales for luxury villa projects (mandatory).

• Prior leadership role in a reputed real estate developer.

Please Acknowledge, as JD suitable to your Profile, With your Updated CV.

Job Type: Full-time

Pay: ₹20,000.00 - ₹50,000.00 per month

Work Location: In person